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19 November 2018 | Story Valentino Ndaba | Photo Xolisa Mnukwa
Priscilla shoots for Graca Machel internship and scores big
“I’m an embodiment of the dreams of those whose lives have been marked by great struggles,and I want to propel and re-write the African child’s narrative.” - Priscilla Brandt

Priscilla Brandt, first-generation LLB graduate, saw the opportunity to upgrade her career through the Graca Machel Trust, and grabbed the bull by its horns. Brandt pitched her skills and expertise to one of the trust CEO’s who happened to be part of a GLS panel discussion which was held on the University of the Free State (UFS) Bloemfontein Campus. Shortly afterwards, the organisation contacted her with an offer for a Legal and Governance research internship.

 The Graca Machel Trust is an established Pan-African organisation that focuses on child health and nutrition, education, women’s economic and financial empowerment, leadership, and good governance. The trust functions under the leadership of Graca Machel, who is one of the world’s leading advocates for the rights of women and children and has stood as a social justice and political activist for years.

Brandt said her journey started in the township streets of Galeshewe, Kimberley, and was characterised by infinite difficulties and resolute challenges. However, her circumstances in no way deterred her from standing fervently in her trust and pursuit of a full and purpose-driven life.

According to Brandt, her university career involved working at several odd jobs concurrently in order to help take care of her family and to financially maintain herself throughout her varsity years. Despite her adverse circumstances, she managed to collect a vast array of domestic and international academic achievements.

She was the first female chairperson of the Black Lawyers Association Student Chapter at the UFS, served on the UFS F1 Leadership for Change programme, and represented the university in Japan. In addition to that, she formed part of a work and study-abroad programme in America for three months. She was a delegate to the International Youth Leadership Conference in the Czech Republic and was selected by the office of the Commonwealth Secretary General for the 33Sixty Conference in Singapore. Furthermore, she was nominated by the UK Humanitarian Affairs organisation to be part of the eighth University Scholars Leadership Symposium at the United Nations in Thailand.

Her knowledge and belief in her capabilities and work ethic drives Brandt to constantly challenge herself and strive for a life and character that embodies excellence.  

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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