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19 November 2018 | Story Valentino Ndaba | Photo Xolisa Mnukwa
Priscilla shoots for Graca Machel internship and scores big
“I’m an embodiment of the dreams of those whose lives have been marked by great struggles,and I want to propel and re-write the African child’s narrative.” - Priscilla Brandt

Priscilla Brandt, first-generation LLB graduate, saw the opportunity to upgrade her career through the Graca Machel Trust, and grabbed the bull by its horns. Brandt pitched her skills and expertise to one of the trust CEO’s who happened to be part of a GLS panel discussion which was held on the University of the Free State (UFS) Bloemfontein Campus. Shortly afterwards, the organisation contacted her with an offer for a Legal and Governance research internship.

 The Graca Machel Trust is an established Pan-African organisation that focuses on child health and nutrition, education, women’s economic and financial empowerment, leadership, and good governance. The trust functions under the leadership of Graca Machel, who is one of the world’s leading advocates for the rights of women and children and has stood as a social justice and political activist for years.

Brandt said her journey started in the township streets of Galeshewe, Kimberley, and was characterised by infinite difficulties and resolute challenges. However, her circumstances in no way deterred her from standing fervently in her trust and pursuit of a full and purpose-driven life.

According to Brandt, her university career involved working at several odd jobs concurrently in order to help take care of her family and to financially maintain herself throughout her varsity years. Despite her adverse circumstances, she managed to collect a vast array of domestic and international academic achievements.

She was the first female chairperson of the Black Lawyers Association Student Chapter at the UFS, served on the UFS F1 Leadership for Change programme, and represented the university in Japan. In addition to that, she formed part of a work and study-abroad programme in America for three months. She was a delegate to the International Youth Leadership Conference in the Czech Republic and was selected by the office of the Commonwealth Secretary General for the 33Sixty Conference in Singapore. Furthermore, she was nominated by the UK Humanitarian Affairs organisation to be part of the eighth University Scholars Leadership Symposium at the United Nations in Thailand.

Her knowledge and belief in her capabilities and work ethic drives Brandt to constantly challenge herself and strive for a life and character that embodies excellence.  

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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