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28 November 2018 | Story Moeketsi Mogotsi | Photo Moeketsi Mogotsi
Nettah read more
Limpopo-born Law student Anet Matakala’s giant leap of faith by entering the Shoprite Hustler of the Month competition.

Anet Matakala is a Law student who recently had a brilliant, sensational experience when she received recognition as an up-and-coming entrepreneur by Shoprite through their Hustler of the Month Entrepreneur competition.

Matakala is the owner of Nettah Organics, a personal healthcare-product company which uses food-based products to handcraft products for the skin, hair, and body. These products include healthy foodstuffs such as avocados, coffee, green tea, and cinnamon.

She says due to the lack of organic products on the market, she initially made products only for herself. However, in 2017, friends and family started showing interest and she decided to distribute her products among them.

Matakala, who hails from Limpopo, says she formally registered the company in April 2018, while continuing with the same business model.

Making bold moves

The 24-year-old says a friend encouraged her to enter the Shoprite competition after seeing a promo run on social media.

She says signing up for the competition was a leap of faith which yielded results that she hardly expected.

“I was actually playing when I entered. They only responded to me after two months, and at first, I didn’t know that I won; I thought I was just a finalist. A week after that, they told me that they have arranged a photographer to take photos of me and my products. When I asked what it’s for, they told me I had won,” she says.

Her prize as the Shoprite Hustler of October includes a cash prize, sponsored radio marketing, social-media coverage and a crowdfund page for Nettah Organics.

“It [the competition] increased my sales. The competition actually helped me, because a lot of people became interested in my stuff and they started enquiring about them," she adds.

Looking forward, Matakala says she would like to see her products on shelves in retail stores.

News Archive

International speakers unite to discuss diversity
2014-01-20


The Institute of Reconciliation and Social Justice is hosting a two-day colloquium on 30–31 January 2014. A broad range of keynotes will discuss the topic: ‘Diversity and the politics of engaged scholarship: A comparative study in higher education’.

Prof Jonathan Jansen, Vice-Chancellor and Rector, and Prof Dr Halleh Ghorashi from the Netherlands will lead as keynote speakers on the first day.

Prof Dr Ghorashi is a Professor of Diversity and Integration in the Department of Sociology at the Vrije Universiteit Amsterdam. She is the author of ‘Ways to Survive, Battles to Win: Iranian Women Exiles in the Netherlands and the United States’. She has also published extensively on topics such as identity, diasporic positioning, cultural diversity and emancipation.

During the second day, Dr Charles Alexander from Los Angeles and Prof Shirley Tate from Leeds will lead as keynote speakers.

Dr Alexander is Associate Vice-Provost for Student Diversity at the University of California. He has run several programmes for students who have been underserved by higher education, including students from immigrant families and underrepresented populations. In 2011, Dr Alexander received a Champions of Health Professions Diversity Award from The California Wellness Foundation in recognition of his commitment to increasing California’s health care workforce and its diversity.

Prof Shirley Tate’s work focuses, among others, on theorising ‘race’ performativity and the intersection between 'race' and gender. She has written on mixed ‘race’ identities, affect, beauty, embodiment, pain and women in prison, transracial intimacies, gendered prison identities, racial affective economies in organisations, as well as on domestic work and food.

The sessions led by these keynote speakers are open to the public and the Institution welcomes everyone to join in this topical discussion.

Date: Thursday 30 January 2014 and Friday 31 January 2014
Time: 09:00–11:00
Place: Centenary Hall
RSVP: vannestel@ufs.ac.za 

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