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19 October 2018
Conference evaluates impact of academia on public sector
From left: Prof Liezel Lues, ASSADPAM outgoing chairperson; Prof Mogie Subban, newly elected chairperson; Lechesa Tsenoli, Deputy Speaker of the National Assembly; and Dr Henk Boshoff, Free State Provincial Public Service Commissioner.
As part of a process to evaluate the impact of the discipline of Public Administration and Management on the performance of the public sector, the Association of Southern African Schools and Departments of Public Administration and Management (ASSADPAM) recently held a conference themed: ‘Back To The Future: Revisiting the discipline of Public Administration and Management for responsive and sustainable development in Bloemfontein’.

The University of the Free State’s Department of Public Administration and Management hosted the ASSADPAM at a critical time when the country is moving towards the 2019 general elections. Evaluations of this nature are essential in order to identify areas where improvements need to be intensified.

Prof Liezel Lues, ASSADPAM chairperson, says: “Public administration and management has been strongly influenced by several multifaceted political, economic and cultural forces globally and nationally. Now, in 2018, the discipline of Public Administration and Management is evaluating its impact on the performance of the public sector, realising its own responsibility but also that of citizens and public servants for responsive and sustainable development.”

Academics meet the business of governance

Some 114 delegates from 18 different institutions had the opportunity to interactively discuss 68 research papers which were presented from 26 to 28 September 2018. Burning challenges were tackled by prominent role players. Lechesa Tsenoli, the Deputy Speaker of the National Assembly presented on the Academic-Practitioner Interface, while Dr Henk Boshoff, the Free State Provincial Public Service Commissioner debated the Quality and Relevance of Research. The Quality and Credibility of Public Administration and Management training and development was the topic of a discussion fielded by Prof Thean Potgieter, the Acting Branch Head Training Policy and Planning National School of Government.

ASSADPAM honours research excellence
 
Prof Hendri Kroukamp, the Acting Vice-Rector: Academic at UFS, Prof Liza Van Jaarsveldt from the University of South Africa and Prof Michiel de Vries of Radboud University in the Netherlands co-authored the paper which scooped the prize for best conference paper. The award-winning paper titled: ‘International standards, decolonisation, curriculum considerations and public administration education’ was presented at the conference.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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