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24 October 2018
Geologist shares ground-breaking findings at Alex du Toit lecture
From the left: Prof Marian Tredoux, Associate Professor in the UFS Department of Geology, Prof Lew Ashwal, and Snegugu Zigubu, BSc (Hons) Geology student.

The Department of Geology at the University of the Free State (UFS) was recently the host of a lecture in the 2018 Alex du Toit Memorial Lecture series.

The speaker at this event was the A-rated NRF researcher, Prof Lew Ashwal from the University of the Witwatersrand. He addressed academics and geology students on ‘Wandering continents of the Indian Ocean’.

Lost continent found


In this talk he specifically shared the research he conducted on the islands of Madagascar (which he visited 30 times to conduct field work and says it is not for the faint-hearted), the Seychelles, and Mauritius. 

Two things stood out in his lecture: the way in which his findings on the three islands helped to refine details about the assembly of the Gondwana supercontinent, and the report of a ‘lost continent’ found under Mauritius. 

These discussions were linked by Prof Ashwal’s belief that the so-called lost continent he found under Mauritius is a leftover from the break-up of Gondwana,

The discovery was made when he and a team of researchers found zircon from 2000 million years ago on a 9-million-year-young island. He believes that the piece of crust (where the tested zircon probably formed), which was covered by lava during recent volcanic eruptions on the island, is a tiny piece of the ancient continent which broke off from Madagascar, when Africa, India, Australia and Antarctica split up and formed the Indian Ocean.

Media frenzy 

The fact that the team of researchers found these extremely old minerals proves that there are materials under Mauritius that originated from a continent under the island. 

Prof Ashwal is studying the break-up process of the continents in order to understand the geological history of the planet.

For his work Prof Ashwal has enjoyed coverage from publications as far apart in focus from each other as The New York Times and Cosmopolitan magazine. 

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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