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10 October 2018 | Story UFS | Photo Moeketsi Mogotsi
International Cultural Diversity Festival builds bridges
Global cuisines galore at the International Cultural Diversity Festival


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Celebrating our heritage allows us to learn about each other's cultures and traditions, and it is an activity that brings people together. "Heritage is an important element of our everyday lives that constantly reminds us of who we are and how far we have come," says Bonolo Makhalemele, International Cultural Diversity Festival organising team leader.

Cultivating intercultural connectivity

The Bloemfontein Campus was a hive of festivities as the community received cultural education from all over the world while being serenaded with diverse music, indulging in delicious cuisines, and dressed in ethic regalia at the festival hosted by the University of the Free State's (UFS) Office for International Affairs. Reinforcing unity and diversity formed the foundation of the theme: Building bridges in heritage - Connecting local and international cultures. Although it was a first for the UFS, the festival is an annual highlight on many countries' calendars, with the university intending to follow suit.

Makhalemele firmly believes that even in our uniqueness, there are immense similarities which we share and can celebrate. "Not only do we build bridges in celebrating our heritage, but we foster reconciliation, promote unity in diversity, and breathe life as well as meaning into our identities through the whole process." 

African artistic fashion


Busisiwe Ntsele, representing the House of Diva (HOD) which manufactures tailor-made Africa-inspired clothes for ladies of all sizes, manned one of the stalls at the festival. "We call it the House of Diva because it gives you the magical feeling of being an African woman," she said. Ntsele also shared the story of her cultural background, being born to South African parents as a child of the diaspora in the Kingdom of the Swati and growing up to marry a partner from Lesotho.

The Cultural Festival proved to be a successful infusion of food, fashion, dance, music, as well as arts and crafts from countries such as Lesotho, Zimbabwe, Zambia, Kenya, Swaziland, Cameroon, Kenya, Namibia, Malawi, Tanzania, Spain, Uganda, Argentina, Ghana, Ethiopia, China, Nigeria, Cuba, Bangladesh, India, Taiwan, Netherlands, Germany, the United States of America, Libya, Congo, Botswana, Mozambique, Ireland, Israel, Ivory Coast, Korea, France, Sudan, Angola, New Zealand, and Afghanistan.

Students, staff members, and the community had the opportunity to become interculturally competent, which is an essential skill within a transforming environment such as the university. 



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UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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