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Itumeleng Tsatsi - Using Occupational Therapy to tackle mental health
“Every opportunity you get is a chance that leads you to your goals, making the best of it; a journey of a thousand steps begins with just one.” - Itumeleng Tsatsi

Polokwane-born Itumeleng Tsatsi, junior lecturer in Occupational Therapy at the University of the Free State (UFS), pledged to improve the quality of life of South African citizens through her study and practice of Occupational Therapy.

Itumeleng Tsatsi was named in the Mail and Guardian Top 200 list of South Africans under the age of 35 who have done exceptional work in their fields, aiming to uplift their society.

Tsatsi explained that working as a clinician at the Thabamoopo Psychiatric Hospital in Lebowakgomo, Limpopo, lit a fire in her that was charged at dissociating and destigmatising the views that people associate with the term ‘mental health’.  Her focus as an occupational therapist zooms mostly into tackling mental-health issues and the injustices faced by people, making use of the services offered in the system.

World Mental Health Day is observed on 10 October every year, with the overall objective of raising awareness of mental-health issues around the world, and mobilising efforts in support of mental health. Tsatsi elaborated that one of the many challenges she faced in clinical practice, was the constructed theories of mental health that were too westernised and did not meet the needs of South African populations, particularly in the rural areas. Her aim is to create a niche area in academia and train occupational therapists to care for their citizens on a practical basis and not only through textbook guidelines that aren’t entirely applicable to the South African context.

With October being Mental Health Awareness Month, Tsatsi further highlighted that she wants to optimise the training of Occupational Therapy students at the UFS by ensuring that their attitude towards mental health as a specialisation in their field is a positive one, due to the growing number of South Africans subjected to mental-health issues today. 

Furthermore, her study aims to empower mental-healthcare users to speak up about their experiences in mental-health institutions, to aid their reintegration into communities and create supportive environments where they can equally contribute to society. 

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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