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29 October 2018 Photo Thabo Kessah
Qwaqwa Campus students march for safety and improved social services
Phuthaditjhaba Station Commander,Brigadier Matsoso Mohloare; Department of Justice and Constitutional Development’s Advocate Frans Dlamini; and Lerato Seekane from the Private Accommodation Providers Association signing a memorandum from Sakhile Mnguni.
Hundreds of students and staff from the University of the Free State’s Qwaqwa Campus recently marched to the Phuthaditjhaba South African Police Service to highlight their unhappiness about lack of safety and other services provided by various stakeholders in Qwaqwa.

“Our students have experienced continuous harassment, rape, burglaries, assaults, intimidation, and related unacceptable behaviours from criminal elements in the community and in government departments,” said SRC President, Sakhile Mnguni, reading from the memorandum of demands. “The SAPS, Departments of Health and Justice and Constitutional Development, as well as Maluti-a-Phofung Local Municipality are the biggest perpetrators. We demand visible policing where most of our commuter students reside, and on the main road. We also demand that the SAPS will take previously reported cases seriously and investigate them thoroughly. From the Department of Health, we demand abolishment of tribalism in the offering of services and that staff must acknowledge that they serve the entire community.”

Mnguni said the students demanded that the Department of Justice and Constitutional Development should work closely with the SAPS to ensure that all cases are quickly resolved. “Cases take forever to be resolved and all we get is a case number, but no progress,” he said. “From Maluti-a-Phofung Municipality, we demand basics such as water and electricity. The municipality must cater for the needs of students who reside within the municipality; for example, we need street and high-mast lights and maintenance thereof, as it is very dark, especially between campus and Phuthaditjhaba.”

Private accommodation service providers were not spared the rod. “Landlords must be held accountable for the goods stolen and damaged within their premises. They must put the necessary safety measures in place and meet the standards for accreditation by the university’s Housing and Residence Affairs (HRA). They must also reduce unreasonable rental amounts,” he added.

Representatives from the relevant institutions and departments signed and received the memorandum and were given seven days to respond.

The march was the highlight of the Safety Week activities which included the distribution of whistles and talks on criminality and the consequences thereof. It was a collaborative effort by the SRC, Protection Services, and Student Affairs. 

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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