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15 October 2018 | Story UFS | Photo Leonie Bolleurs
Town planning- How McDonalds did it
Celdri de Wet, centre, gave students and staff examples of how town planners can join local insights with their professional techniques in a collective attempt to improve the quality of places. She is pictured with Peter Mokonyama and Refilwe Khabe both master’s students in the Department Urban and Regional Planning at UFS.
I’m lovin’ it. Bright red with two yellow arches. What comes to mind? 

Yes, it’s McDonald’s, one of the top brands in the world with 35 000 restaurants internationally, serving 17 million people in 121 countries. 

In South Africa, there are 264 McDonald’s outlets with more than eight million customers a month. 

Hands-on experience shared

These successes come with hard work and smart thinking. The type of thinking students in the Department of Urban and Rural Planning are equipped with at university. Celdri de Wet, an alumna of the University of the Free State (UFS) and National Manager: Real Estate and Assets at McDonald’s South Africa, addressed the Planning students and staff about what it takes – and what to look for – when establishing a McDonald’s outlet.

Since town planning has to enhance people’s opportunities, it strives towards justice regarding space, and addresses economic resilience. Maléne Campbell, Head of the Department Urban and Regional Planning at the UFS invited De Wet to share her hands-on experiences with the students and staff in the department.

About retrofitting

According to De Wet a fast-changing environment needs to find new spaces, referred to as retrofitting. A number of factors must be kept in mind when applying retrofitting in a space. One of these is culture. What is the culture of the community where you are planning to open a McDonald’s outlet? Is there an eating-out culture or do people in the neighbourhood rather enjoy home-cooked meals? 

Culture eats strategy for breakfast said De Wet. “Town planners need to understand the buying patterns of consumers,” she said.

Property giant makes a difference

Another important criterion town planners need to look at is mobility patterns. Is the outlet accessible and is it near spaces where people already meet up?

McDonald’s, which came to South Africa in 1994, is a property business owner, said De Wet. It is one of the largest property owners in the world. In South Africa, it owns 100 of the properties of its 264 outlets. 

The property giant does however give back to the community. Besides providing employment for 12 000 people, training to 1500 (formal training) and 3000 (informal training) and increasing property values, it has also created a space for people to connect and to make memories. And that is why you need to love them.

News Archive

UFS hosts YSI for first conference of its kind in Africa
2017-06-13

Description: UFS hosts YSI Tags: UFS hosts YSI

From the left: Bryson Nkhoma, a doctoral student from
the International Studies Group, Prof Francis Petersen,
Rector and Vice-Chancellor of the UFS, and
Dr Tinashe Nyamunda, a postdoctoral fellow from the
International Studies Group.
Photo: Siobhan Canavan

In the first conference of its kind on the African continent, the University of the Free State’s Bloemfontein Campus was privileged to host the Young Scholars Initiative (YSI) conference.

Reflecting on the African experience
A total of 65 young and senior scholars from five continents attended the conference Decolonising Africa? The Economic History of Development, hosted by the YSI in partnership with the International Studies Group at the UFS.

The conference, held on 8 and 9 June 2017, provided an opportunity to reflect on the African experience from an historical perspective and to assess the current position of the continent in the global economy. It discussed new themes in development, such as the role of women, minorities and entrepreneurs.

The conference focused on how the business community has operated in an Africa that still faces inequalities and unfair terms of trade and lacks a unified political will.

Keynote speakers at conference
Prof Francis Petersen, Rector and Vice-Chancellor of the UFS, said decolonisation was not self-explanatory. “In its radical form, decolonisation presents two polar opposites. On the one side is white privilege and on the other is black pain.”

Prof Ian Phimister, Senior Research Professor at the Centre for Africa Studies at the UFS presented the opening keynote address entitled International Imperialism: The Violent Making of Southern Africa, 1884-1914.

Other keynote speakers included Prof Sabelo Ndlovu Gatsheni from the University of Pretoria, Prof Gareth Austin from the University of Cambridge, and the closing keynote by Prof Alois Mlambo from the University of Pretoria.

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