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15 October 2018 | Story UFS | Photo Leonie Bolleurs
Town planning- How McDonalds did it
Celdri de Wet, centre, gave students and staff examples of how town planners can join local insights with their professional techniques in a collective attempt to improve the quality of places. She is pictured with Peter Mokonyama and Refilwe Khabe both master’s students in the Department Urban and Regional Planning at UFS.
I’m lovin’ it. Bright red with two yellow arches. What comes to mind? 

Yes, it’s McDonald’s, one of the top brands in the world with 35 000 restaurants internationally, serving 17 million people in 121 countries. 

In South Africa, there are 264 McDonald’s outlets with more than eight million customers a month. 

Hands-on experience shared

These successes come with hard work and smart thinking. The type of thinking students in the Department of Urban and Rural Planning are equipped with at university. Celdri de Wet, an alumna of the University of the Free State (UFS) and National Manager: Real Estate and Assets at McDonald’s South Africa, addressed the Planning students and staff about what it takes – and what to look for – when establishing a McDonald’s outlet.

Since town planning has to enhance people’s opportunities, it strives towards justice regarding space, and addresses economic resilience. Maléne Campbell, Head of the Department Urban and Regional Planning at the UFS invited De Wet to share her hands-on experiences with the students and staff in the department.

About retrofitting

According to De Wet a fast-changing environment needs to find new spaces, referred to as retrofitting. A number of factors must be kept in mind when applying retrofitting in a space. One of these is culture. What is the culture of the community where you are planning to open a McDonald’s outlet? Is there an eating-out culture or do people in the neighbourhood rather enjoy home-cooked meals? 

Culture eats strategy for breakfast said De Wet. “Town planners need to understand the buying patterns of consumers,” she said.

Property giant makes a difference

Another important criterion town planners need to look at is mobility patterns. Is the outlet accessible and is it near spaces where people already meet up?

McDonald’s, which came to South Africa in 1994, is a property business owner, said De Wet. It is one of the largest property owners in the world. In South Africa, it owns 100 of the properties of its 264 outlets. 

The property giant does however give back to the community. Besides providing employment for 12 000 people, training to 1500 (formal training) and 3000 (informal training) and increasing property values, it has also created a space for people to connect and to make memories. And that is why you need to love them.

News Archive

Societal perceptions of women in politics in Cameroon must change
2017-08-30

 Description: Prof Atanga readmore Tags: Prof Lilian Atanga, University of Bamenda, Faculty of Humanities, Centre for Africa Studies, political participation of women 

Prof Lilian Lem Atanga presented a lecture,
Gender, Discourse and Cognition and Implications on
Political Participation, as part of the First Humanities
and Gendered Worlds Lecture 2017.
Photo: Charl Devenish


Women have not internalised the fact that they can participate on an equal footing in politics with men. This is one of the conclusions made by Prof Lilian Lem Atanga in a study of the political participation of women in Cameroon.
“There still is a strong belief that women can’t deliver the goods (in areas such as politics),” Prof Atanga said. According to her, stereotypes were still entrenched in Africa and a lot had to be done to change societal perceptions of the role of women in politics.

Poor representation of women in politics
Prof Atanga, an associate professor at the University of Bamenda in Cameroon, was guest speaker at the First Humanities and Gendered Worlds Lecture 2017. The lecture was hosted by the Faculty of Humanities and the Centre for Africa Studies (CAS) at the University of the Free State (UFS) in the Equitas Auditorium, Bloemfontein Campus, on 3 August 2017. The title of the research fellow’s lecture at the CAS lecture was Gender, Discourse and Cognition and Implications on Political Participation.
She noted that although there had been a marked increase in the political participation of women in Cameroon, it still was insufficient. Of the 24 million people in the country, 52% were women but only 20% of the senators and 31% of parliamentarians were women. 

Gender-segregated roles affect participation 
And there are many reasons for this. “A lot more women still believe in gender-segregated roles and this affects their political participation.” Many men also don’t approve of women’s political participation.
In her study Prof Atanga found that stereotypes were also emphasised in the way the media in Cameroon reported on the roles of women. 

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