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15 October 2018 | Story UFS | Photo Leonie Bolleurs
Town planning- How McDonalds did it
Celdri de Wet, centre, gave students and staff examples of how town planners can join local insights with their professional techniques in a collective attempt to improve the quality of places. She is pictured with Peter Mokonyama and Refilwe Khabe both master’s students in the Department Urban and Regional Planning at UFS.
I’m lovin’ it. Bright red with two yellow arches. What comes to mind? 

Yes, it’s McDonald’s, one of the top brands in the world with 35 000 restaurants internationally, serving 17 million people in 121 countries. 

In South Africa, there are 264 McDonald’s outlets with more than eight million customers a month. 

Hands-on experience shared

These successes come with hard work and smart thinking. The type of thinking students in the Department of Urban and Rural Planning are equipped with at university. Celdri de Wet, an alumna of the University of the Free State (UFS) and National Manager: Real Estate and Assets at McDonald’s South Africa, addressed the Planning students and staff about what it takes – and what to look for – when establishing a McDonald’s outlet.

Since town planning has to enhance people’s opportunities, it strives towards justice regarding space, and addresses economic resilience. Maléne Campbell, Head of the Department Urban and Regional Planning at the UFS invited De Wet to share her hands-on experiences with the students and staff in the department.

About retrofitting

According to De Wet a fast-changing environment needs to find new spaces, referred to as retrofitting. A number of factors must be kept in mind when applying retrofitting in a space. One of these is culture. What is the culture of the community where you are planning to open a McDonald’s outlet? Is there an eating-out culture or do people in the neighbourhood rather enjoy home-cooked meals? 

Culture eats strategy for breakfast said De Wet. “Town planners need to understand the buying patterns of consumers,” she said.

Property giant makes a difference

Another important criterion town planners need to look at is mobility patterns. Is the outlet accessible and is it near spaces where people already meet up?

McDonald’s, which came to South Africa in 1994, is a property business owner, said De Wet. It is one of the largest property owners in the world. In South Africa, it owns 100 of the properties of its 264 outlets. 

The property giant does however give back to the community. Besides providing employment for 12 000 people, training to 1500 (formal training) and 3000 (informal training) and increasing property values, it has also created a space for people to connect and to make memories. And that is why you need to love them.

News Archive

Jan Smuts: from country boy to world stage; a reassessment
2017-11-10

 Description: Jan Smuts: van boerseun tot wêreldverhoog Tags: Jan Smuts: van boerseun tot wêreldverhoog

At the book discussion of Jan Smuts: van boerseun tot wêreldverhoog;
'n herwaardering, were from the left: Con Robinson, Protea Bookshop;
Prof Kobus du Pisani; and Prof André Wessels from the Department
of History at the UFS. 
Photo: Leonie Bolleurs

Prof André Wessels from the Department of History at the University of the Free State (UFS) was one of 20 co-authors of Jan Smuts: van boerseun tot wêreldverhoog; 'n herwaardering – a book compiled under the leadership of the general editor, Prof Kobus du Pisani, from North-West University. This unique history book deals with the different themes in the life of Smuts, rather than describing the events chronologically. 

South Africans are almost afraid of their own history nowadays ... and yet another history book is being launched. Does it make sense? Yes, for two reasons. 

The monster in the dark
One of the ways to overcome fear is through knowledge. The monster in the dark disappears when one understands that the street lights and tree branches are creating interesting shadows. The more one knows about something, the less scary it becomes. 

The Greek Bible 
This was possibly also Smuts’s approach. Knowledge was his passion, and even today he is considered as one of the best students of the University of Cambridge. Although very few people really understand his holism theory, Smuts experienced the complex world in a very simple way – as one – not as lots of different pieces functioning independently of each other. 

Smuts could have made a success of any of his interest fields – law, botany, literature, and philosophy. However, politics laid three wars on his doorstep. While he is regarded as a militarist by some, he was actually a peacemaker. He played a role in the establishment of the League of Nations, and later the United Nations. Incidentally, he continued to read the Greek Bible while on commando during the Anglo-Boer War. 

A colourful character
The second reason for yet another Jan Smuts history book is his fascinating humanness. Time should be spent on colourful characters such as this. It is worthwhile hearing the story of someone who had such a great impact locally and internationally – good or bad. 

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