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15 October 2018 | Story UFS | Photo Leonie Bolleurs
Town planning- How McDonalds did it
Celdri de Wet, centre, gave students and staff examples of how town planners can join local insights with their professional techniques in a collective attempt to improve the quality of places. She is pictured with Peter Mokonyama and Refilwe Khabe both master’s students in the Department Urban and Regional Planning at UFS.
I’m lovin’ it. Bright red with two yellow arches. What comes to mind? 

Yes, it’s McDonald’s, one of the top brands in the world with 35 000 restaurants internationally, serving 17 million people in 121 countries. 

In South Africa, there are 264 McDonald’s outlets with more than eight million customers a month. 

Hands-on experience shared

These successes come with hard work and smart thinking. The type of thinking students in the Department of Urban and Rural Planning are equipped with at university. Celdri de Wet, an alumna of the University of the Free State (UFS) and National Manager: Real Estate and Assets at McDonald’s South Africa, addressed the Planning students and staff about what it takes – and what to look for – when establishing a McDonald’s outlet.

Since town planning has to enhance people’s opportunities, it strives towards justice regarding space, and addresses economic resilience. Maléne Campbell, Head of the Department Urban and Regional Planning at the UFS invited De Wet to share her hands-on experiences with the students and staff in the department.

About retrofitting

According to De Wet a fast-changing environment needs to find new spaces, referred to as retrofitting. A number of factors must be kept in mind when applying retrofitting in a space. One of these is culture. What is the culture of the community where you are planning to open a McDonald’s outlet? Is there an eating-out culture or do people in the neighbourhood rather enjoy home-cooked meals? 

Culture eats strategy for breakfast said De Wet. “Town planners need to understand the buying patterns of consumers,” she said.

Property giant makes a difference

Another important criterion town planners need to look at is mobility patterns. Is the outlet accessible and is it near spaces where people already meet up?

McDonald’s, which came to South Africa in 1994, is a property business owner, said De Wet. It is one of the largest property owners in the world. In South Africa, it owns 100 of the properties of its 264 outlets. 

The property giant does however give back to the community. Besides providing employment for 12 000 people, training to 1500 (formal training) and 3000 (informal training) and increasing property values, it has also created a space for people to connect and to make memories. And that is why you need to love them.

News Archive

The best black and white learners must come and study here
2009-09-17

 
At the meeting, arranged by the Faculty of Economic and Management Sciences, were from the left: Mr Tshdiso Makoelle, Clocolan High School; Mr Braam van Wyk, St Michael's School in Bloemfontein; Prof. Jonathan Jansen, Rector and Vice-Chancellor of the University of the Free State (UFS); Mr Izak Coetzee, Dr Blok Secondary School in Bloemfontein and Mr Okkie Botha, Witteberg High School in Bethlehem.
Photo: Stephen Collett
 “I want to make this university one of the best universities in the country and in the world. For this I will need the support of principals and teachers.” These were the words of Prof. Jonathan Jansen, Rector and Vice-Chancellor of the University of the Free State (UFS) during a recent meeting with school principals held on the Main Campus in Bloemfontein, which was arranged by the Faculty of Economic and Management Sciences.

“I want the best black and white learners to come and study here and therefore I am going to visit schools in the region to find out how we can attract the best learners,” he said.
The most important influence on learners is their teachers and principal. “This why I need the support of teachers and principals to guide their learners to come and study here,” said Prof. Jansen.

Prof. Jansen said that it was of no use to work with Grade 11 and 12 learners only as it was mostly too late to change their minds. He wants to work with Grade 10 learners and make them excited about university life so that they will know what the UFS can offer them. He will also visit poor and rural schools and tell them about the UFS.

“When a Kovsie graduate walks down the street something must distinguish him/her from other graduates. Our graduates must be able to work anywhere in the world,” he said.

“Students must have the ability to live with other people and to be comfortable around people who look and speak differently than them. I want our students to be multi-lingual and to be comfortable around other students and people in terms of religion, race, language, etc. Students who do not have this added value will not be successful in the market,” he said.

Media Release
Issued by: Lacea Loader
Deputy Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za  
16 September 2009

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