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15 October 2018 | Story UFS | Photo Leonie Bolleurs
Town planning- How McDonalds did it
Celdri de Wet, centre, gave students and staff examples of how town planners can join local insights with their professional techniques in a collective attempt to improve the quality of places. She is pictured with Peter Mokonyama and Refilwe Khabe both master’s students in the Department Urban and Regional Planning at UFS.
I’m lovin’ it. Bright red with two yellow arches. What comes to mind? 

Yes, it’s McDonald’s, one of the top brands in the world with 35 000 restaurants internationally, serving 17 million people in 121 countries. 

In South Africa, there are 264 McDonald’s outlets with more than eight million customers a month. 

Hands-on experience shared

These successes come with hard work and smart thinking. The type of thinking students in the Department of Urban and Rural Planning are equipped with at university. Celdri de Wet, an alumna of the University of the Free State (UFS) and National Manager: Real Estate and Assets at McDonald’s South Africa, addressed the Planning students and staff about what it takes – and what to look for – when establishing a McDonald’s outlet.

Since town planning has to enhance people’s opportunities, it strives towards justice regarding space, and addresses economic resilience. Maléne Campbell, Head of the Department Urban and Regional Planning at the UFS invited De Wet to share her hands-on experiences with the students and staff in the department.

About retrofitting

According to De Wet a fast-changing environment needs to find new spaces, referred to as retrofitting. A number of factors must be kept in mind when applying retrofitting in a space. One of these is culture. What is the culture of the community where you are planning to open a McDonald’s outlet? Is there an eating-out culture or do people in the neighbourhood rather enjoy home-cooked meals? 

Culture eats strategy for breakfast said De Wet. “Town planners need to understand the buying patterns of consumers,” she said.

Property giant makes a difference

Another important criterion town planners need to look at is mobility patterns. Is the outlet accessible and is it near spaces where people already meet up?

McDonald’s, which came to South Africa in 1994, is a property business owner, said De Wet. It is one of the largest property owners in the world. In South Africa, it owns 100 of the properties of its 264 outlets. 

The property giant does however give back to the community. Besides providing employment for 12 000 people, training to 1500 (formal training) and 3000 (informal training) and increasing property values, it has also created a space for people to connect and to make memories. And that is why you need to love them.

News Archive

Moot Court competition bigger success than ever before
2009-10-27

 

Here are the members of the winning team in the Afrikaanse section: André Stander and Wilmie Stander.
Photo: Stephen Collett
 
The University of the Free State’s (UFS) Department of Law of Procedure and Law of Evidence again presented the First-year Moot Court Competition this year. This interuniversity competition was presented for the fifth time this year. The Universities of the Free State, Pretoria, Johannesburg, Rhodes, North-West, Zululand and KwaZulu-Natal (both campuses), as well as an international institution, the Charlotte Law School in North Carolina in the USA also participated in the competition.

The last-mentioned participant was indeed a highlight for the Department of Law of Procedure and Law of Evidence. The students of the Charlotte School also initiated a community service project for a school in a disadvantaged community. According to Adv. Mariëtte Reyneke from the Department of Law of Procedure and Law of Evidence, the students of the UFS’s Faculty of Law will also participate in this project. The team’s participation is a result of negotiations to work together between Prof. Neels Swanepoel, departmental head, and the Charlotte School of Law early in 2009 as part of the university’s internationalisation priority.

“We are really excited about the growth of the competition that started out with three universities to where it is today. We believe that it is a cause for celebration,” said Adv. Reyneke.

Only first-year students may participate. The competition will take place in the High Court and the final rounds in the Court of Appeal. The judges are compiled from retired judges, practising judiciary, magistrates as well as retired lectures of law. Only a small number of law practitioners get the opportunity to appear in the Court of Appeal and to do this in your first year in front of a judge is an excellent exposure and career forming. This is also the only competition in the country where students can participate in either an English competition or an Afrikaans competition.

Sixteen English teams (9 universities) and 7 Afrikaans teams participated in this year’s competition.

At the prize giving function the UFS team was crowned overall winners of the Afrikaans section and a team from the University of Pretoria as overall winners of the English section of the competition.

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