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15 October 2018 | Story UFS | Photo Leonie Bolleurs
Town planning- How McDonalds did it
Celdri de Wet, centre, gave students and staff examples of how town planners can join local insights with their professional techniques in a collective attempt to improve the quality of places. She is pictured with Peter Mokonyama and Refilwe Khabe both master’s students in the Department Urban and Regional Planning at UFS.

I’m lovin’ it. Bright red with two yellow arches. What comes to mind? 

Yes, it’s McDonald’s, one of the top brands in the world with 35 000 restaurants internationally, serving 17 million people in 121 countries. 

In South Africa, there are 264 McDonald’s outlets with more than eight million customers a month. 

Hands-on experience shared

These successes come with hard work and smart thinking. The type of thinking students in the Department of Urban and Rural Planning are equipped with at university. Celdri de Wet, an alumna of the University of the Free State (UFS) and National Manager: Real Estate and Assets at McDonald’s South Africa, addressed the Planning students and staff about what it takes – and what to look for – when establishing a McDonald’s outlet.

Since town planning has to enhance people’s opportunities, it strives towards justice regarding space, and addresses economic resilience. Maléne Campbell, Head of the Department Urban and Regional Planning at the UFS invited De Wet to share her hands-on experiences with the students and staff in the department.

About retrofitting

According to De Wet a fast-changing environment needs to find new spaces, referred to as retrofitting. A number of factors must be kept in mind when applying retrofitting in a space. One of these is culture. What is the culture of the community where you are planning to open a McDonald’s outlet? Is there an eating-out culture or do people in the neighbourhood rather enjoy home-cooked meals? 

Culture eats strategy for breakfast said De Wet. “Town planners need to understand the buying patterns of consumers,” she said.

Property giant makes a difference


Another important criterion town planners need to look at is mobility patterns. Is the outlet accessible and is it near spaces where people already meet up?

McDonald’s, which came to South Africa in 1994, is a property business owner, said De Wet. It is one of the largest property owners in the world. In South Africa, it owns 100 of the properties of its 264 outlets. 

The property giant does however give back to the community. Besides providing employment for 12 000 people, training to 1500 (formal training) and 3000 (informal training) and increasing property values, it has also created a space for people to connect and to make memories. And that is why you need to love them.

News Archive

Kovsies blossom with potential
2010-02-04

Pictured with Prof Jansen are, from the left: Marike Botha, Sibusiso Tshabalala, Cumine de Villiers, Portia Lehasa and Meyer Joubert.
Photo: Hannes Pieterse


The Rector and Vice-Chancellor of the University of the Free State (UFS), Prof. Jonathan Jansen, recently made closer acquaintance with five top Grade 12 achievers who are currently first-year students at the UFS.

The five students all achieved exceptional results in their final exams.

Cumine de Villiers from the Volkskool Secondary School in Potchefstroom obtained seven distinctions. She is an MBChB I student and resides in Roosmaryn Residence on the Main Campus. People are her passion, which makes a career as a doctor ideal for her. “I can help people physically, as well as emotionally. And save lives!” Her advice to learners is to work hard from Grade 11 already. According to her a balanced life is also very important: “The more you do, the better you can do.” One of her goals is to learn Sesotho while she is studying.

Marike Botha attended Potchefstroom Gymnasium. She obtained seven distinctions. She is also studying MBChB I and plans to become a paediatric surgeon. “I know one is going to lose patients, but one will also save lives.”

She resides in Roosmaryn Residence and plans to enjoy her student life to the full: “I am going to attend everything! Every dance, rugby match and serenade – there are some things in life that one can only experience once, and one’s first year is one of those.” According to her, the Grade 12 work is not that difficult; it is only a lot. She advises matriculants to always to their best and never to leave anything till later.

Sibusiso Tshabalala from HTS Welkom obtained three distinctions. He is studying BCom Law. He chose that degree because it perfectly integrates law and commerce. “In that way I am keeping my career options open”. He chose Kovsies for the opportunity to be part of one of the best Faculties of Law in South Africa. He resides in JBM Hertzog Residence. His advice to matriculants is to fully make use of every opportunity. “There will be setbacks – it is not supposed to be easy. All of that makes you a stronger person. Strive after your own goals – don’t measure them against others’ goals.”

Portia Lehasa from Eunice High School obtained five distinctions. She is studying BA Accounting and resides in Roosmaryn Residence. She chose Kovsies in order to be part of the transformation.

“Transformation leads to growth – and growth is essential for all persons.” She chose accounting because she enjoys challenges. “It is also a skill that will enable me to empower the economic status of South Africa.”

She also wants to become involved in everything on campus and make a difference. “You are going to see me a lot – I am going to change the world!” She also has some advice for matriculants: “It is very important to have a goal. In that way one still has something to strive for. It helps incredibly.”

Meyer Joubert attended the Ferdinand Postma Secondary School in Potchefstroom. He obtained seven distinctions. He is an MBChB I student and resides in Abraham Fischer Residence. “One’s life only becomes meaningful once one does something for someone else; that is why I want to become a doctor. By means of medicine one can make a difference to someone else’s life.” He plans to become the best doctor possible. According to him learners can take it leisurely up to Grade 10. “The requirements for many fields of study, like medicine, already apply from Grade 10. Therefore it is important to start to focus and work hard from then onwards. However, don’t only study! Balance is very important; therefore participate in sports, cultural activities and, of course, socialise.”

Prof. Jansen was, rightly so, impressed by all the talent that have settled at Kovsies this year: “This is only the beginning. With so much potential Kovsies can blossom!”

Media Release:
Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt@ufs.ac.za  
4 February 2010
 

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