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15 October 2018 | Story UFS | Photo Leonie Bolleurs
Town planning- How McDonalds did it
Celdri de Wet, centre, gave students and staff examples of how town planners can join local insights with their professional techniques in a collective attempt to improve the quality of places. She is pictured with Peter Mokonyama and Refilwe Khabe both master’s students in the Department Urban and Regional Planning at UFS.
I’m lovin’ it. Bright red with two yellow arches. What comes to mind? 

Yes, it’s McDonald’s, one of the top brands in the world with 35 000 restaurants internationally, serving 17 million people in 121 countries. 

In South Africa, there are 264 McDonald’s outlets with more than eight million customers a month. 

Hands-on experience shared

These successes come with hard work and smart thinking. The type of thinking students in the Department of Urban and Rural Planning are equipped with at university. Celdri de Wet, an alumna of the University of the Free State (UFS) and National Manager: Real Estate and Assets at McDonald’s South Africa, addressed the Planning students and staff about what it takes – and what to look for – when establishing a McDonald’s outlet.

Since town planning has to enhance people’s opportunities, it strives towards justice regarding space, and addresses economic resilience. Maléne Campbell, Head of the Department Urban and Regional Planning at the UFS invited De Wet to share her hands-on experiences with the students and staff in the department.

About retrofitting

According to De Wet a fast-changing environment needs to find new spaces, referred to as retrofitting. A number of factors must be kept in mind when applying retrofitting in a space. One of these is culture. What is the culture of the community where you are planning to open a McDonald’s outlet? Is there an eating-out culture or do people in the neighbourhood rather enjoy home-cooked meals? 

Culture eats strategy for breakfast said De Wet. “Town planners need to understand the buying patterns of consumers,” she said.

Property giant makes a difference

Another important criterion town planners need to look at is mobility patterns. Is the outlet accessible and is it near spaces where people already meet up?

McDonald’s, which came to South Africa in 1994, is a property business owner, said De Wet. It is one of the largest property owners in the world. In South Africa, it owns 100 of the properties of its 264 outlets. 

The property giant does however give back to the community. Besides providing employment for 12 000 people, training to 1500 (formal training) and 3000 (informal training) and increasing property values, it has also created a space for people to connect and to make memories. And that is why you need to love them.

News Archive

UFS receives exclusive copy of Pasture Science research volume
2010-04-22

 
From the left are: Dr Malcolm Hensley (Soil, Crop and Climate Sciences, UFS), Prof. Brian Roberts, Ms Cathy Giesekke (UFS Sasol Library) and Prof. Neil Heideman (Acting Dean: Natural and Agricultural Sciences, UFS).
Photo: Lize du Plessis


The University of the Free State (UFS) became the proud recipient of a copy of a Pasture Science research volume.

The 508-page volume was presented by Prof. Brian Roberts, an adjunct professor at the James Cook University in Cairns, Australia, to the UFS Sasol Library. It consists of 43 papers on his agricultural research work in the Free State from 1956 to 1975.

He said the Faculty of Natural and Agricultural Sciences at the UFS had the power and expertise to lead the way in food security in South Africa and in building a sustainable society. He also stated that not enough people were taking food security seriously.

“Whatever else you regard as priority, none is more basic than support for the nation’s food producers,” he said.

The papers in the bound copy are arranged in two groups. The first section focuses on Pasture Management. “This series forms a useful overview of Pasture Science,” he said.

The section on Grassland Science covers all aspects of the maintenance, improvement and utilisation of veld and cultivated grasslands.

The second part is a series of publications arising from his fieldwork in the Free State, Eastern Cape and Lesotho.

“Having read with great interest the curriculum vitae of the Vice-Chancellor of the UFS, I felt a strong inclination to contribute somehow to the transformation process and the emerging future UFS,” said Prof Roberts.

Although he acknowledged that change could not happen overnight he was, however, positive that medium-term results could be achieved in that regard.

“One way of doing this is to focus staff and students’ attention on working towards a sustainable society, an on-going curriculum challenge which should, at an early date, replace the past preoccupation with race – an issue that has dogged progress for too long,” he said.

Prof. Roberts was a foundation lecturer in Pasture Science at the UFS 36 years ago before he left for Australia where he plays a fundamental role in land-use planning.

He is also recognised as the father of Landcare, an Australian partnership between the community, government and business to protect and repair the environment.

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt@ufs.ac.za  
21 April 2010
 

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