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15 October 2018 | Story UFS | Photo Leonie Bolleurs
Town planning- How McDonalds did it
Celdri de Wet, centre, gave students and staff examples of how town planners can join local insights with their professional techniques in a collective attempt to improve the quality of places. She is pictured with Peter Mokonyama and Refilwe Khabe both master’s students in the Department Urban and Regional Planning at UFS.
I’m lovin’ it. Bright red with two yellow arches. What comes to mind? 

Yes, it’s McDonald’s, one of the top brands in the world with 35 000 restaurants internationally, serving 17 million people in 121 countries. 

In South Africa, there are 264 McDonald’s outlets with more than eight million customers a month. 

Hands-on experience shared

These successes come with hard work and smart thinking. The type of thinking students in the Department of Urban and Rural Planning are equipped with at university. Celdri de Wet, an alumna of the University of the Free State (UFS) and National Manager: Real Estate and Assets at McDonald’s South Africa, addressed the Planning students and staff about what it takes – and what to look for – when establishing a McDonald’s outlet.

Since town planning has to enhance people’s opportunities, it strives towards justice regarding space, and addresses economic resilience. Maléne Campbell, Head of the Department Urban and Regional Planning at the UFS invited De Wet to share her hands-on experiences with the students and staff in the department.

About retrofitting

According to De Wet a fast-changing environment needs to find new spaces, referred to as retrofitting. A number of factors must be kept in mind when applying retrofitting in a space. One of these is culture. What is the culture of the community where you are planning to open a McDonald’s outlet? Is there an eating-out culture or do people in the neighbourhood rather enjoy home-cooked meals? 

Culture eats strategy for breakfast said De Wet. “Town planners need to understand the buying patterns of consumers,” she said.

Property giant makes a difference

Another important criterion town planners need to look at is mobility patterns. Is the outlet accessible and is it near spaces where people already meet up?

McDonald’s, which came to South Africa in 1994, is a property business owner, said De Wet. It is one of the largest property owners in the world. In South Africa, it owns 100 of the properties of its 264 outlets. 

The property giant does however give back to the community. Besides providing employment for 12 000 people, training to 1500 (formal training) and 3000 (informal training) and increasing property values, it has also created a space for people to connect and to make memories. And that is why you need to love them.

News Archive

High-level Texas delegation visits UFS
2010-08-13

Pictured here, from the left, back, are visitors from Texas and UFS management: Ms Stephanie Curs (Director: Office of the Vice President for Global Initiatives), Dr Edwin Price (Associate Vice-Chancellor for International Agriculture and Director of the Norman Borlaug Institute for International Agriculture), Dr Mike Greenwald (Professor and Program Director for the International Studies Program, College of Liberal Arts), Prof. Ward Wells (Professor and Associate Head for Professional Programs, College of Architecture, and Director of Academy for Visual and Performing Arts), Dr Glen Mills ( Professor and Head of Department of Architecture), and Dr Alan Sams (Executive Associate Dean, College of Agriculture and Life Sciences); front: Prof. Jonathan Jansen (Rector and Vice-Chancellor, UFS), Mr Eric Bost (former USA Ambassador to South Africa and Vice-President for Global Initiatives), and Prof. Ezekiel Moraka (Vice-Rector: External Relations, UFS). – Photo: Stephen Collett.

A high-level delegation from Texas A&M University in the USA, led by Mr Eric Bost, Vice-President Global Initiatives and previous USA Ambassador to South Africa, visited the University of the Free State (UFS) recently. The objective of the visit was to forge strategic linkages and research partnerships within the ambit of Texas A&M’s expanded Africa strategy.

Texas A&M has 50 000 students, and is internationally renowned and highly rated for its scholarship, academic achievement and excellent research profile. The delegation consisted of representatives from the President's Office, various deans and heads of departments.

The discussions during the visit identified a number of shared interests and common research foci, and colleagues were unanimous in their pursuit to strengthen the relations.

In January 2009 Mr Bost delivered his final official address as US Ambassador to South Africa on the UFS Main Campus. Mr Bost, a close friend of the UFS, has since sparked numerous activities to further the transformation agenda at the UFS, and is very supportive of the work of the International Institute for Race, Reconciliation and Social Justice. A number of Fulbright senior specialists from the US are participating in the further conceptualisation, roll-out and activities of the Institute.
 

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