Latest News Archive

Please select Category, Year, and then Month to display items
Categories
UFS News Media Release Research
Years
2017 2018 2019 2020 2021 2022 2023 2024
Months
January February March April May June July August September October November December
Previous Archive
15 October 2018 | Story UFS | Photo Leonie Bolleurs
Town planning- How McDonalds did it
Celdri de Wet, centre, gave students and staff examples of how town planners can join local insights with their professional techniques in a collective attempt to improve the quality of places. She is pictured with Peter Mokonyama and Refilwe Khabe both master’s students in the Department Urban and Regional Planning at UFS.
I’m lovin’ it. Bright red with two yellow arches. What comes to mind? 

Yes, it’s McDonald’s, one of the top brands in the world with 35 000 restaurants internationally, serving 17 million people in 121 countries. 

In South Africa, there are 264 McDonald’s outlets with more than eight million customers a month. 

Hands-on experience shared

These successes come with hard work and smart thinking. The type of thinking students in the Department of Urban and Rural Planning are equipped with at university. Celdri de Wet, an alumna of the University of the Free State (UFS) and National Manager: Real Estate and Assets at McDonald’s South Africa, addressed the Planning students and staff about what it takes – and what to look for – when establishing a McDonald’s outlet.

Since town planning has to enhance people’s opportunities, it strives towards justice regarding space, and addresses economic resilience. Maléne Campbell, Head of the Department Urban and Regional Planning at the UFS invited De Wet to share her hands-on experiences with the students and staff in the department.

About retrofitting

According to De Wet a fast-changing environment needs to find new spaces, referred to as retrofitting. A number of factors must be kept in mind when applying retrofitting in a space. One of these is culture. What is the culture of the community where you are planning to open a McDonald’s outlet? Is there an eating-out culture or do people in the neighbourhood rather enjoy home-cooked meals? 

Culture eats strategy for breakfast said De Wet. “Town planners need to understand the buying patterns of consumers,” she said.

Property giant makes a difference

Another important criterion town planners need to look at is mobility patterns. Is the outlet accessible and is it near spaces where people already meet up?

McDonald’s, which came to South Africa in 1994, is a property business owner, said De Wet. It is one of the largest property owners in the world. In South Africa, it owns 100 of the properties of its 264 outlets. 

The property giant does however give back to the community. Besides providing employment for 12 000 people, training to 1500 (formal training) and 3000 (informal training) and increasing property values, it has also created a space for people to connect and to make memories. And that is why you need to love them.

News Archive

Prof. Jansen is a "charmer", say students
2010-09-14

Prof. Jansen with Transport personnel.
Prof. Jansen with a B.Ed. student, Nokubonga Mdlalose.
Prof Jansen with Mr Samuel Mensah.
Prof Jansen with Sibusiso Macu, Sindiswa Masango, Mbali Phakathi and Masebabatso Mofokeng.
Prof. Jansen with Ms Mtombeni (in a white coat )

CHARMING, DOWN TO EARTH, STREEWISE … these are some of the words staff and students on the Qwaqwa Campus used to describe our Rector and Vice-Chancellor, Prof. Jonathan Jansen during his recent courtesy visit to the campus.

Prof. Jansen easily mingled and joined in conversations like a person who was acquainted to the groups of friends that he spoke to. Topics ranged from “girlfriends and boyfriends, how easy or difficult that course was, this and that party”, and of course serious academic talk.

“Prof. Jansen jokingly asked me about my white coat and whether I was a medical doctor. And when I answered that I am a cleaners’ supervisor, he became more interested in what I had to tell him,’ said Ms Dineo Mtombeni, a Maintenance Services supervisor.

“He continued to praise me and my colleagues for the cleanliness on campus and I must say he showed that he is a caring person, despite his position,” concluded Ms Mtombeni.

“I was happy to see Prof. Jansen chatting informally with students and staff. I asked him what he thought of our campus and he said he would know it better once he started teaching here once or twice a week,” said Mr Samuel Mensah, Economics lecturer.

“I then invited him to present some Economics classes and he roared with laughter about the difficulty of dealing with our micro and macro aspects of the subject and I asked him to keep it down as that would justify my students’ fear of the subject,” laughed Mr Mensah.

“He is a nice and friendly person,” said a 19-year-old Bachelor of  Commerce student Masebabatso Mofokeng.

“We shared a joke or two with him and it was one of our best experiences here on campus,” added friends, Sindiswa Masango (19) and Mbali Phakathi (19), who are also studying for their Bachelor of Commerce degrees.

A Bachelor of Education student, Nokubonga Mdlalose (20) described Prof. Jansen as a ‘charmer’.

“He is generous with his time, despite the high position that he occupies. He is approachable, friendly, charming, cool, calm and collected,” said Nokubonga.

“He asked me about my studies and I told him I wanted to make a difference in as far as teaching science is concerned. He was very interested in my Biology experiments and I am so glad I met him,” concluded Nokubonga.

– Thabo Kessah

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept