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15 October 2018 | Story UFS | Photo Leonie Bolleurs
Town planning- How McDonalds did it
Celdri de Wet, centre, gave students and staff examples of how town planners can join local insights with their professional techniques in a collective attempt to improve the quality of places. She is pictured with Peter Mokonyama and Refilwe Khabe both master’s students in the Department Urban and Regional Planning at UFS.

I’m lovin’ it. Bright red with two yellow arches. What comes to mind? 

Yes, it’s McDonald’s, one of the top brands in the world with 35 000 restaurants internationally, serving 17 million people in 121 countries. 

In South Africa, there are 264 McDonald’s outlets with more than eight million customers a month. 

Hands-on experience shared

These successes come with hard work and smart thinking. The type of thinking students in the Department of Urban and Rural Planning are equipped with at university. Celdri de Wet, an alumna of the University of the Free State (UFS) and National Manager: Real Estate and Assets at McDonald’s South Africa, addressed the Planning students and staff about what it takes – and what to look for – when establishing a McDonald’s outlet.

Since town planning has to enhance people’s opportunities, it strives towards justice regarding space, and addresses economic resilience. Maléne Campbell, Head of the Department Urban and Regional Planning at the UFS invited De Wet to share her hands-on experiences with the students and staff in the department.

About retrofitting

According to De Wet a fast-changing environment needs to find new spaces, referred to as retrofitting. A number of factors must be kept in mind when applying retrofitting in a space. One of these is culture. What is the culture of the community where you are planning to open a McDonald’s outlet? Is there an eating-out culture or do people in the neighbourhood rather enjoy home-cooked meals? 

Culture eats strategy for breakfast said De Wet. “Town planners need to understand the buying patterns of consumers,” she said.

Property giant makes a difference


Another important criterion town planners need to look at is mobility patterns. Is the outlet accessible and is it near spaces where people already meet up?

McDonald’s, which came to South Africa in 1994, is a property business owner, said De Wet. It is one of the largest property owners in the world. In South Africa, it owns 100 of the properties of its 264 outlets. 

The property giant does however give back to the community. Besides providing employment for 12 000 people, training to 1500 (formal training) and 3000 (informal training) and increasing property values, it has also created a space for people to connect and to make memories. And that is why you need to love them.

News Archive

Five Kovsies take part in exclusive Summer School in Groningen
2012-07-25

Michael van Niekerk, Christiaan Nel and Carika Stols participated in the School for Neurosciences.
26 July 2012

For five students from the Faculty of Health Sciences at the University of the Free State, the winter holidays were no time to rest; they attended a summer school for medical students in Groningen in The Netherlands.

Michael van Niekerk, Marcel Nel, Henk Kruger, Christiaan Nel and Carika Stols are all undergraduate medical students who expanded their skills and knowledge during the summer school.

The University of Groningen’s Medical School offers an annual Summer School Programme at the University Medical Centre in Groningen.

It is the largest hospital in the province of Groningen in The Netherlands and offers highly specialised health services to The Netherlands and to the northern parts of Germany.

Hordes of students from around the world annually apply for attendance of the school. A panel invites eligible candidates from the applications to participate in the school. The students are then divided into four different schools, namely Paediatrics, Neurosciences, Global Health and Oncology.

“Besides acquiring better skills and knowledge, the schools also provide us the opportunity to exchange experience and knowledge with participants from other countries. We had regular conversations with students from Korea, Indonesia, Mexico, Brasilia, the Czech Republic, Portugal, Egypt, Belgium, Italy and Spain, on the difference between the medical systems and cultures of the various countries,” says Henk Kruger, who, together with Marcel Nel, participated in the School for Paediatrics.

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