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15 October 2018 | Story UFS | Photo Leonie Bolleurs
Town planning- How McDonalds did it
Celdri de Wet, centre, gave students and staff examples of how town planners can join local insights with their professional techniques in a collective attempt to improve the quality of places. She is pictured with Peter Mokonyama and Refilwe Khabe both master’s students in the Department Urban and Regional Planning at UFS.
I’m lovin’ it. Bright red with two yellow arches. What comes to mind? 

Yes, it’s McDonald’s, one of the top brands in the world with 35 000 restaurants internationally, serving 17 million people in 121 countries. 

In South Africa, there are 264 McDonald’s outlets with more than eight million customers a month. 

Hands-on experience shared

These successes come with hard work and smart thinking. The type of thinking students in the Department of Urban and Rural Planning are equipped with at university. Celdri de Wet, an alumna of the University of the Free State (UFS) and National Manager: Real Estate and Assets at McDonald’s South Africa, addressed the Planning students and staff about what it takes – and what to look for – when establishing a McDonald’s outlet.

Since town planning has to enhance people’s opportunities, it strives towards justice regarding space, and addresses economic resilience. Maléne Campbell, Head of the Department Urban and Regional Planning at the UFS invited De Wet to share her hands-on experiences with the students and staff in the department.

About retrofitting

According to De Wet a fast-changing environment needs to find new spaces, referred to as retrofitting. A number of factors must be kept in mind when applying retrofitting in a space. One of these is culture. What is the culture of the community where you are planning to open a McDonald’s outlet? Is there an eating-out culture or do people in the neighbourhood rather enjoy home-cooked meals? 

Culture eats strategy for breakfast said De Wet. “Town planners need to understand the buying patterns of consumers,” she said.

Property giant makes a difference

Another important criterion town planners need to look at is mobility patterns. Is the outlet accessible and is it near spaces where people already meet up?

McDonald’s, which came to South Africa in 1994, is a property business owner, said De Wet. It is one of the largest property owners in the world. In South Africa, it owns 100 of the properties of its 264 outlets. 

The property giant does however give back to the community. Besides providing employment for 12 000 people, training to 1500 (formal training) and 3000 (informal training) and increasing property values, it has also created a space for people to connect and to make memories. And that is why you need to love them.

News Archive

Strong support for march against gender violence
2013-02-27

 

A huge group of students, led by the Student Representative Council, took part in the "Enough is Enough: Are you man Enough?" march on the Bloemfontein Campus.
Photo: Johan Roux
25 February 2013

   YouTube Video: "Enough is Enough" Harlem shake

   YouTube Video: "Enough is Enough" protest

Enough is enough. The UFS took a vocal and visual stand against gender violence and rape with a march joining the national protest movement. With banners reading: ‘No to rape,’ ‘Stop sexual terrorism’ and ‘Enough is enough’, hundreds of Kovsie men and women took part in the Enough is Enough: Are you man Enough march held on the Bloemfontein Campus. Led by Mr Rudi Buys, Dean of Student Affairs, staff and students, mostly men, told the world what they think about the scourge of violence and rape in the country.

Addressing protestors, Prof Jonathan Jansen, Vice-Chancellor and Rector, highlighted shocking rape statistics, saying that it is dangerous to be a woman these days with a woman raped every minute somewhere in the country. “Women can hardly breathe without being worried.Culture has deceived our young men. The country is experiencing a tragic time. We need to raise our children, mostly boys, to respect women from an early age. They must also learn how to deal with their emotions – boys must learn how to cry.”

Joining Prof Jansen on stage was the Student Representative Council (SRC) presidents of three universities in South Africa – William Clayton from the UFS, Horne Hallendorff from the University of Cape Town and Clinton du Preez from Stellenbosch University. “Enough is indeed enough and men should take their role seriously to ensure that we say NO to gender violence and rape against women,” Clinton told protestors.

At the request of the Dean of Student Affairs, all the men that were present kneeled as a sign of apology of the selfish acts of men against women.

The university will continue the fight against gender violence with a series of dialogues creating awareness, but also facilitating broader understanding of gender violence.

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