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15 October 2018 | Story UFS | Photo Leonie Bolleurs
Town planning- How McDonalds did it
Celdri de Wet, centre, gave students and staff examples of how town planners can join local insights with their professional techniques in a collective attempt to improve the quality of places. She is pictured with Peter Mokonyama and Refilwe Khabe both master’s students in the Department Urban and Regional Planning at UFS.
I’m lovin’ it. Bright red with two yellow arches. What comes to mind? 

Yes, it’s McDonald’s, one of the top brands in the world with 35 000 restaurants internationally, serving 17 million people in 121 countries. 

In South Africa, there are 264 McDonald’s outlets with more than eight million customers a month. 

Hands-on experience shared

These successes come with hard work and smart thinking. The type of thinking students in the Department of Urban and Rural Planning are equipped with at university. Celdri de Wet, an alumna of the University of the Free State (UFS) and National Manager: Real Estate and Assets at McDonald’s South Africa, addressed the Planning students and staff about what it takes – and what to look for – when establishing a McDonald’s outlet.

Since town planning has to enhance people’s opportunities, it strives towards justice regarding space, and addresses economic resilience. Maléne Campbell, Head of the Department Urban and Regional Planning at the UFS invited De Wet to share her hands-on experiences with the students and staff in the department.

About retrofitting

According to De Wet a fast-changing environment needs to find new spaces, referred to as retrofitting. A number of factors must be kept in mind when applying retrofitting in a space. One of these is culture. What is the culture of the community where you are planning to open a McDonald’s outlet? Is there an eating-out culture or do people in the neighbourhood rather enjoy home-cooked meals? 

Culture eats strategy for breakfast said De Wet. “Town planners need to understand the buying patterns of consumers,” she said.

Property giant makes a difference

Another important criterion town planners need to look at is mobility patterns. Is the outlet accessible and is it near spaces where people already meet up?

McDonald’s, which came to South Africa in 1994, is a property business owner, said De Wet. It is one of the largest property owners in the world. In South Africa, it owns 100 of the properties of its 264 outlets. 

The property giant does however give back to the community. Besides providing employment for 12 000 people, training to 1500 (formal training) and 3000 (informal training) and increasing property values, it has also created a space for people to connect and to make memories. And that is why you need to love them.

News Archive

A magnificent Winter Graduation Ceremony
2013-06-27

 

28 June 2013
Photo: Johan Roux

   Winter Graduation video (YouTube)

The way to immortalise a person, is to live by his example. PhD and master's graduates were imbued by the following message from Dr Khotso Mokhele, Chancellor of the University of the Free State (UFS), during the UFS Winter Graduation Ceremony: to follow Nelson Mandela's majestic example is to guarantee that his life was not in vain.

Dr Mokhele honoured the graduates for their achievements "that clearly did not come easy", referring to the sacrifices on their part and the role of their support structures.

He also praised members of the UFS' leadership team who contributed academically to the excellent standards. Prof Teuns Verschoor, former Vice-Rector: Institutional Affairs, and Prof Driekie Hay, Vice-Rector: Academic, were especially mentioned for their role as respectively co-promoter and promoter of two PhD graduates.

A total of 63 doctorates and 414 master's degrees were awarded to graduates from South Africa, Nigeria, Lesotho, Uganda and Zimbabwe on Thursday 27 June 2013.

On the previous day, the School of Open Learning kicked off the graduation event by conferring 320 qualifications.

The graduates, most of them full-time educators, received qualifications ranging from certificates to diplomas.

"I hope that you will plough back what you have learned and that this qualification will make you a better educator, an inspired one, one that will relentlessly put your efforts into increasing a better future for our children," Prof Hay said, highlighting challenges in South Africa's education system.

"Become enthused, obsessed and passionate to change the education system. Be the change agent in your schools to contribute in giving the quality education our children so desperately need," she said.

An exceptional moment at this year's graduation ceremony was when the two daughters of an academic, Prof Dave Lubbe of the Centre for Accounting, obtained their master's degrees. "It is indeed a highlight in my career that my daughters received their master's degrees cum laude at the same graduation ceremony, under my supervision!"

Prof Lubbe's two daughters, Nandi Lubbe and Leandi Steenkamp, both received their MCom with distinctions in Accounting. They completed their degrees under the supervision of Prof Lubbe and Nandi also won the Dean's medal as the best M student in the Faculty of Economic and Management Sciences.

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