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15 October 2018 | Story UFS | Photo Leonie Bolleurs
Town planning- How McDonalds did it
Celdri de Wet, centre, gave students and staff examples of how town planners can join local insights with their professional techniques in a collective attempt to improve the quality of places. She is pictured with Peter Mokonyama and Refilwe Khabe both master’s students in the Department Urban and Regional Planning at UFS.
I’m lovin’ it. Bright red with two yellow arches. What comes to mind? 

Yes, it’s McDonald’s, one of the top brands in the world with 35 000 restaurants internationally, serving 17 million people in 121 countries. 

In South Africa, there are 264 McDonald’s outlets with more than eight million customers a month. 

Hands-on experience shared

These successes come with hard work and smart thinking. The type of thinking students in the Department of Urban and Rural Planning are equipped with at university. Celdri de Wet, an alumna of the University of the Free State (UFS) and National Manager: Real Estate and Assets at McDonald’s South Africa, addressed the Planning students and staff about what it takes – and what to look for – when establishing a McDonald’s outlet.

Since town planning has to enhance people’s opportunities, it strives towards justice regarding space, and addresses economic resilience. Maléne Campbell, Head of the Department Urban and Regional Planning at the UFS invited De Wet to share her hands-on experiences with the students and staff in the department.

About retrofitting

According to De Wet a fast-changing environment needs to find new spaces, referred to as retrofitting. A number of factors must be kept in mind when applying retrofitting in a space. One of these is culture. What is the culture of the community where you are planning to open a McDonald’s outlet? Is there an eating-out culture or do people in the neighbourhood rather enjoy home-cooked meals? 

Culture eats strategy for breakfast said De Wet. “Town planners need to understand the buying patterns of consumers,” she said.

Property giant makes a difference

Another important criterion town planners need to look at is mobility patterns. Is the outlet accessible and is it near spaces where people already meet up?

McDonald’s, which came to South Africa in 1994, is a property business owner, said De Wet. It is one of the largest property owners in the world. In South Africa, it owns 100 of the properties of its 264 outlets. 

The property giant does however give back to the community. Besides providing employment for 12 000 people, training to 1500 (formal training) and 3000 (informal training) and increasing property values, it has also created a space for people to connect and to make memories. And that is why you need to love them.

News Archive

International ties for OSM
2013-08-21

 

Prof Nicol Viljoen in the historic Teatr Zdrojowy in Walbrzych, Poland
20 August 2013


Profs Nicol and Martina Viljoen from the Odeion School of Music (OSM) recently undertook a very successful trip to Europe where Prof Nicol Viljoen rendered two solo piano recitals in Poland. They also delivered a joint paper at a congress in Budapest.

The first of the two recitals were held in Crakow at the famed Zespol Panstwowych School of Music. At this event, Prof Viljoen essentially recited Chopin Mazurkas and was invited to repeat this performance in Poland in the future.

The second piano recital was in the historicTeatr Zdrojowy im. Henryka Wieniawskiego in Walbrzych. This concert included Preludes, Mazurkas, as well as the Ballad in G minor by Chopin. After the Mazurkas, the audience rewarded Prof Viljoen with a standing ovasion – and again at the end of the concert. As a result of this, the chief organiser of the event, Jerzy Kosek, who is also the conductor of the Filharmonia Sudecka, invited Prof Viljoen to perform as soloist with his orchestra next year.

Kosek also invited Conducting students at the OSM to work with the Filharmonia under his leadership on an exchange basis. He indicated that he would like to strengthen the ties with the University of the Free State and the Odeion School of Music. Two members of the Filharmonia Sudecka are currently doctoral students in Performing Arts at the OSM, namely Karol Legierski (concertmaster) and Marianne Cilliers (first violin), while the co-concertmaster, Dorota Graca, is in the process of registering for doctoral studies at the OSM.

The paper delivered by Profs Viljoen in Budapest, formed part of the interdisciplinary congress, ‘The Arts in Society,’ where more than twenty countries were represented. Their paper dealt with the post-apartheid oeuvre of the South African composer, Hans Huyssen. Charla Schutte, another doctoral student at the OSM, delivered a paper on an interpretation of indoctrination songs on the basis of an analytical model by the philosopher Johann Visagie.

During the trip, Prof Martina Viljoen also had a productive meeting with the executive manager of Common Ground Publishers, an academic publisher based in the USA, with a view to publish work from the OSM.

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