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15 October 2018 | Story UFS | Photo Leonie Bolleurs
Town planning- How McDonalds did it
Celdri de Wet, centre, gave students and staff examples of how town planners can join local insights with their professional techniques in a collective attempt to improve the quality of places. She is pictured with Peter Mokonyama and Refilwe Khabe both master’s students in the Department Urban and Regional Planning at UFS.
I’m lovin’ it. Bright red with two yellow arches. What comes to mind? 

Yes, it’s McDonald’s, one of the top brands in the world with 35 000 restaurants internationally, serving 17 million people in 121 countries. 

In South Africa, there are 264 McDonald’s outlets with more than eight million customers a month. 

Hands-on experience shared

These successes come with hard work and smart thinking. The type of thinking students in the Department of Urban and Rural Planning are equipped with at university. Celdri de Wet, an alumna of the University of the Free State (UFS) and National Manager: Real Estate and Assets at McDonald’s South Africa, addressed the Planning students and staff about what it takes – and what to look for – when establishing a McDonald’s outlet.

Since town planning has to enhance people’s opportunities, it strives towards justice regarding space, and addresses economic resilience. Maléne Campbell, Head of the Department Urban and Regional Planning at the UFS invited De Wet to share her hands-on experiences with the students and staff in the department.

About retrofitting

According to De Wet a fast-changing environment needs to find new spaces, referred to as retrofitting. A number of factors must be kept in mind when applying retrofitting in a space. One of these is culture. What is the culture of the community where you are planning to open a McDonald’s outlet? Is there an eating-out culture or do people in the neighbourhood rather enjoy home-cooked meals? 

Culture eats strategy for breakfast said De Wet. “Town planners need to understand the buying patterns of consumers,” she said.

Property giant makes a difference

Another important criterion town planners need to look at is mobility patterns. Is the outlet accessible and is it near spaces where people already meet up?

McDonald’s, which came to South Africa in 1994, is a property business owner, said De Wet. It is one of the largest property owners in the world. In South Africa, it owns 100 of the properties of its 264 outlets. 

The property giant does however give back to the community. Besides providing employment for 12 000 people, training to 1500 (formal training) and 3000 (informal training) and increasing property values, it has also created a space for people to connect and to make memories. And that is why you need to love them.

News Archive

“To interpret is more than the ability to have mastered two languages”
2014-03-27

 

It is equally unfair to the accused as the victim when an untrained court interpreter is used in a court case.

In South Africa there are currently a large percentage of interpreters employed by the Department of Justice without any formal training.

While interpreting is in reality a very complex subject, the general acceptance is that everybody who is able speak two languages or more can be an interpreter.

This perception harms interpreting as a profession, as it results in most institutions appointing any multilingual person as an interpreter.

In many cases people are used to interpret into and from their third or fourth language (of which Afrikaans is one). This leads to inaccuracy and the incorrect use of expressions and terminology. Specific cognitive processes also have to be developed and practiced.

The University of the Free State (UFS) has since 2008 trained approximately 200 court interpreters in South Africa. This training includes the theory of interpreting and practical exercises, as well as the development of terminology and a basic knowledge of the legal system in South Africa.

The training provided to court interpreters by the Unit for Language Management and Facilitation, is done in conjunction with the Department of Justice and Constitutional Development and SASSETA (Safety and Security).

Apart from Afrikaans, native speakers of all South African languages are included in the training.

Much attention (rightfully) are given to interpreters who can interpret between the nine African languages and (mostly) English, but in the process the development of interpreters between Afrikaans and English was neglected, as became apparent in the past two weeks during the Oscar Pistorius case.


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