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15 October 2018 | Story UFS | Photo Leonie Bolleurs
Town planning- How McDonalds did it
Celdri de Wet, centre, gave students and staff examples of how town planners can join local insights with their professional techniques in a collective attempt to improve the quality of places. She is pictured with Peter Mokonyama and Refilwe Khabe both master’s students in the Department Urban and Regional Planning at UFS.
I’m lovin’ it. Bright red with two yellow arches. What comes to mind? 

Yes, it’s McDonald’s, one of the top brands in the world with 35 000 restaurants internationally, serving 17 million people in 121 countries. 

In South Africa, there are 264 McDonald’s outlets with more than eight million customers a month. 

Hands-on experience shared

These successes come with hard work and smart thinking. The type of thinking students in the Department of Urban and Rural Planning are equipped with at university. Celdri de Wet, an alumna of the University of the Free State (UFS) and National Manager: Real Estate and Assets at McDonald’s South Africa, addressed the Planning students and staff about what it takes – and what to look for – when establishing a McDonald’s outlet.

Since town planning has to enhance people’s opportunities, it strives towards justice regarding space, and addresses economic resilience. Maléne Campbell, Head of the Department Urban and Regional Planning at the UFS invited De Wet to share her hands-on experiences with the students and staff in the department.

About retrofitting

According to De Wet a fast-changing environment needs to find new spaces, referred to as retrofitting. A number of factors must be kept in mind when applying retrofitting in a space. One of these is culture. What is the culture of the community where you are planning to open a McDonald’s outlet? Is there an eating-out culture or do people in the neighbourhood rather enjoy home-cooked meals? 

Culture eats strategy for breakfast said De Wet. “Town planners need to understand the buying patterns of consumers,” she said.

Property giant makes a difference

Another important criterion town planners need to look at is mobility patterns. Is the outlet accessible and is it near spaces where people already meet up?

McDonald’s, which came to South Africa in 1994, is a property business owner, said De Wet. It is one of the largest property owners in the world. In South Africa, it owns 100 of the properties of its 264 outlets. 

The property giant does however give back to the community. Besides providing employment for 12 000 people, training to 1500 (formal training) and 3000 (informal training) and increasing property values, it has also created a space for people to connect and to make memories. And that is why you need to love them.

News Archive

UFS takes further steps to address load shedding
2015-02-24

The South African economy is experiencing its worst electricity crisis since 2008, with state power firm Eskom implementing load shedding as it struggles to meet growing demand for power.

The University of the Free State (UFS) has been planning and implementing projects to reduce the impact of load shedding since 2008. This was done primarily to ensure that the academic programme does not suffer as a result of the increasing cuts in power supply, which continued this year.

The university’s main concern is the supply of emergency power to lecture halls and laboratories.

Up to date, 35 generators are serving 55 buildings on the three campuses of the UFS. This includes 26 generators on the Bloemfontein Campus, eight on the Qwaqwa Campus in the Eastern Free State and one generator on the South Campus in Bloemfontein. The generators are serviced regularly and kept in a working condition.

Since 2010, the university has also ensured that all new academic buildings being built were equipped with emergency power.

On the South Campus in Bloemfontein the new lecture hall building and the Computer Laboratory are equipped with emergency power, while the installation of emergency power generators in other buildings is underway. Most of the buildings on the Qwaqwa Campus in the Eastern Free State are provided with emergency power.

“To expand on the work that have already been done, the main objective in the installation of more generators on the Bloemfontein Campus will be to ensure that lecture halls with emergency power are available on the centrally booked timetables and that more of the critical laboratories are equipped with emergency power,” said Mr Nico Janse van Rensburg, Senior Director: University Estates.

“There are still some critical buildings and venues on the Bloemfontein Campus that must be equipped with emergency power. However, this is a costly process and will have to be phased in over a period of time. The further implementation of emergency power is dependent on delivery times of equipment. The university is also looking into alternative power supply solutions, such as solar power,” he said.

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