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15 October 2018 | Story UFS | Photo Leonie Bolleurs
Town planning- How McDonalds did it
Celdri de Wet, centre, gave students and staff examples of how town planners can join local insights with their professional techniques in a collective attempt to improve the quality of places. She is pictured with Peter Mokonyama and Refilwe Khabe both master’s students in the Department Urban and Regional Planning at UFS.
I’m lovin’ it. Bright red with two yellow arches. What comes to mind? 

Yes, it’s McDonald’s, one of the top brands in the world with 35 000 restaurants internationally, serving 17 million people in 121 countries. 

In South Africa, there are 264 McDonald’s outlets with more than eight million customers a month. 

Hands-on experience shared

These successes come with hard work and smart thinking. The type of thinking students in the Department of Urban and Rural Planning are equipped with at university. Celdri de Wet, an alumna of the University of the Free State (UFS) and National Manager: Real Estate and Assets at McDonald’s South Africa, addressed the Planning students and staff about what it takes – and what to look for – when establishing a McDonald’s outlet.

Since town planning has to enhance people’s opportunities, it strives towards justice regarding space, and addresses economic resilience. Maléne Campbell, Head of the Department Urban and Regional Planning at the UFS invited De Wet to share her hands-on experiences with the students and staff in the department.

About retrofitting

According to De Wet a fast-changing environment needs to find new spaces, referred to as retrofitting. A number of factors must be kept in mind when applying retrofitting in a space. One of these is culture. What is the culture of the community where you are planning to open a McDonald’s outlet? Is there an eating-out culture or do people in the neighbourhood rather enjoy home-cooked meals? 

Culture eats strategy for breakfast said De Wet. “Town planners need to understand the buying patterns of consumers,” she said.

Property giant makes a difference

Another important criterion town planners need to look at is mobility patterns. Is the outlet accessible and is it near spaces where people already meet up?

McDonald’s, which came to South Africa in 1994, is a property business owner, said De Wet. It is one of the largest property owners in the world. In South Africa, it owns 100 of the properties of its 264 outlets. 

The property giant does however give back to the community. Besides providing employment for 12 000 people, training to 1500 (formal training) and 3000 (informal training) and increasing property values, it has also created a space for people to connect and to make memories. And that is why you need to love them.

News Archive

Nine Kovsie students awarded NAC bursaries
2015-02-19

The UFS is proud to announce that nine of our Drama and Theatre Arts undergraduate students have been awarded National Arts Council (NAC) bursaries for their studies in 2015.

From the left in the photograph, these students are:

• Mbuyiselo Nqodi (first year)
• Marike Jonker (second year)
• Monique de Klerk (second year)
• Aldine van der Merwe (third year)
• Kado Cloete (third year)
• Rondo Mpiti (third year)
• Magnus McPhail (third year)
• Olivia Wyngaard (third year)
• Marica Laing (second year)

This year the amount awarded for the NAC busaries is R70 000.

Since 2005, the NAC has given bursaries to the UFS for the last 10 years. The amount varies from year to year.

“The number of undergraduate students who benefit varies depending on the amount allocated each year,” said Prof Nico Luwes, Head of the Drama and Theatre Arts Department at the UFS.

“Some years, the NAC prescribes how many students will be awarded a bursary and provides a profile of gender and academic prerequisites. Other years, such as the present one, there is no prescription and the UFS was able to cater for the applications submitted, and the number of students who will benefit, within the amount awarded. Normally, it is divided between successful candidates.”

The criteria according to which NAC bursaries are awarded to students every year include academic merit and, of course, their financial situation.”

“The full information of applicants from the Department of Drama and Theatre Arts is checked by the selection committee – all permanent members of staff in the department. The names are then sent to the NAC for approval.
UFS Finances ensures further that the bursary money is paid into the student’s class fees account. During the year and at the end, I report to the NAC on the progress shown by bursary holders. This, in turn, contributes to the excellent co-operation with the NAC so that the following year’s application is then generally successful,” says Luwes.

Bursary monies cover mainly registration and class fees for some or all modules, depending on the amount awarded.

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