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15 October 2018 | Story UFS | Photo Leonie Bolleurs
Town planning- How McDonalds did it
Celdri de Wet, centre, gave students and staff examples of how town planners can join local insights with their professional techniques in a collective attempt to improve the quality of places. She is pictured with Peter Mokonyama and Refilwe Khabe both master’s students in the Department Urban and Regional Planning at UFS.
I’m lovin’ it. Bright red with two yellow arches. What comes to mind? 

Yes, it’s McDonald’s, one of the top brands in the world with 35 000 restaurants internationally, serving 17 million people in 121 countries. 

In South Africa, there are 264 McDonald’s outlets with more than eight million customers a month. 

Hands-on experience shared

These successes come with hard work and smart thinking. The type of thinking students in the Department of Urban and Rural Planning are equipped with at university. Celdri de Wet, an alumna of the University of the Free State (UFS) and National Manager: Real Estate and Assets at McDonald’s South Africa, addressed the Planning students and staff about what it takes – and what to look for – when establishing a McDonald’s outlet.

Since town planning has to enhance people’s opportunities, it strives towards justice regarding space, and addresses economic resilience. Maléne Campbell, Head of the Department Urban and Regional Planning at the UFS invited De Wet to share her hands-on experiences with the students and staff in the department.

About retrofitting

According to De Wet a fast-changing environment needs to find new spaces, referred to as retrofitting. A number of factors must be kept in mind when applying retrofitting in a space. One of these is culture. What is the culture of the community where you are planning to open a McDonald’s outlet? Is there an eating-out culture or do people in the neighbourhood rather enjoy home-cooked meals? 

Culture eats strategy for breakfast said De Wet. “Town planners need to understand the buying patterns of consumers,” she said.

Property giant makes a difference

Another important criterion town planners need to look at is mobility patterns. Is the outlet accessible and is it near spaces where people already meet up?

McDonald’s, which came to South Africa in 1994, is a property business owner, said De Wet. It is one of the largest property owners in the world. In South Africa, it owns 100 of the properties of its 264 outlets. 

The property giant does however give back to the community. Besides providing employment for 12 000 people, training to 1500 (formal training) and 3000 (informal training) and increasing property values, it has also created a space for people to connect and to make memories. And that is why you need to love them.

News Archive

Wag-’n-Bietjie, Vishuis and Sonnedou the winners at athletics
2016-01-22

Description: 2016 KL Athletics Tags: Wag-’n-Bietjie, Vishuis and Sonnedou the winners at athletics The First-year Athletics event was a celebration of colour and fun. Besides the athletics on and around the track at Pellies Park on the Bloemfontein Campus, the first-years encouraged their different residences with great enthusiasm.
Photo: Johan Roux

 

Six out of six.

This is the proud record Wag-’n-Bietjie can boast of after the residence walked away with the women's athletics trophy for the sixth year in a row during the University of the Free State's first-year athletics meeting.

This year's men's winner, Vishuis, attained a hat trick on 20 January 2016 at Pellies Park on the Bloemfontein Campus when the residence was once again named as the athletics champion. Vishuis also won in 2014 and 2015.

What makes Wag-’n-Bietjie's triumph even more remarkable is the fact that the residence ran the fastest, jumped and threw the farthest in eight out of the past nine years. Marjolein won in 2010.

Sonnedou was second, with Roosmaryn and Soetdoring collectively the third women's residences. In the men's division, Legatum and Armentum were second and third respectively.

Sonnedou has the best spirit

The event, a celebration of colour and fun, was characterised by groups of singing first-years yelling their lungs out. The UFS Student Representative Council judges the winners of the different Spirit trophies.

Sonnedou was the overall winner of the Spirit trophy – something even more important than the action on and around the track for some residences.

Sonnedou was named the winner in the division for women's residences, after which the residence was also crowned as overall winner. Welwitschia and Vergeet-My-Nie were second and third respectively in the women's division.

In the men's division, Armentum, who continued singing even when it was raining later in the evening, was the well-deserved winner of the Spirit trophy. Villa Bravado was second with Tswelopele third.

Conlaurês won the Spirit trophy for Co-ed residences, with Imperium and Kagiso second and third respectively.

Wayde a special guest

The Kovsie athlete, Wayde van Niekerk, who also participated in the first-year athletics meeting in his day, was a special guest.

The 400 m athlete, who will represent South Africa at the 2016 Olympics in Rio de Janeiro, was presented to the first-years during the official welcoming ceremony.

Van Niekerk is still the Kovsie record holder in some events, including the 200 m and the 400 m, as well as the 4 x 100 m team relay event.

Team and individual results for the event.

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