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15 October 2018 | Story UFS | Photo Leonie Bolleurs
Town planning- How McDonalds did it
Celdri de Wet, centre, gave students and staff examples of how town planners can join local insights with their professional techniques in a collective attempt to improve the quality of places. She is pictured with Peter Mokonyama and Refilwe Khabe both master’s students in the Department Urban and Regional Planning at UFS.
I’m lovin’ it. Bright red with two yellow arches. What comes to mind? 

Yes, it’s McDonald’s, one of the top brands in the world with 35 000 restaurants internationally, serving 17 million people in 121 countries. 

In South Africa, there are 264 McDonald’s outlets with more than eight million customers a month. 

Hands-on experience shared

These successes come with hard work and smart thinking. The type of thinking students in the Department of Urban and Rural Planning are equipped with at university. Celdri de Wet, an alumna of the University of the Free State (UFS) and National Manager: Real Estate and Assets at McDonald’s South Africa, addressed the Planning students and staff about what it takes – and what to look for – when establishing a McDonald’s outlet.

Since town planning has to enhance people’s opportunities, it strives towards justice regarding space, and addresses economic resilience. Maléne Campbell, Head of the Department Urban and Regional Planning at the UFS invited De Wet to share her hands-on experiences with the students and staff in the department.

About retrofitting

According to De Wet a fast-changing environment needs to find new spaces, referred to as retrofitting. A number of factors must be kept in mind when applying retrofitting in a space. One of these is culture. What is the culture of the community where you are planning to open a McDonald’s outlet? Is there an eating-out culture or do people in the neighbourhood rather enjoy home-cooked meals? 

Culture eats strategy for breakfast said De Wet. “Town planners need to understand the buying patterns of consumers,” she said.

Property giant makes a difference

Another important criterion town planners need to look at is mobility patterns. Is the outlet accessible and is it near spaces where people already meet up?

McDonald’s, which came to South Africa in 1994, is a property business owner, said De Wet. It is one of the largest property owners in the world. In South Africa, it owns 100 of the properties of its 264 outlets. 

The property giant does however give back to the community. Besides providing employment for 12 000 people, training to 1500 (formal training) and 3000 (informal training) and increasing property values, it has also created a space for people to connect and to make memories. And that is why you need to love them.

News Archive

Fundraising while having fun
2016-01-25

With the Receive And Give (RAG) Community Service processions and festival around the corner, the public can expect loads of festive fun for the whole family. 

Over the years, RAG has grown in popularity among the Bloemfontein community as the official launch of the social calendar. At the beginning of each year, the streets come alive with thousands of students from the University of the Free State and their colourful floats. They are joined by spectators from all over the city. 

Float building

The ‘Cartoons, Animation and children snacks’ theme for 2016, has kept first-year students and RAG representatives working tirelessly since 18 January 2016, building majestic floats that are sure to entice on-lookers.

Ritsim Magazine sales

The annual RAG publication, Ritsim, is now available for only R25 a copy. All proceeds are channelled into different charities across the country.

This year, in a joint venture between Kovsie RAG and Volksblad, approximately 8000 Ritsims will be sold as a package deal with all the newspapers in the Northern Cape and Free State. 

The processions

About 10 000 meals will be distributed to needy residents of the Heidedal and Mangaung communities at the Twin City mall after the morning procession.

Floats will be judged prior to the morning procession. The float winners will be announced at 17:00 at the RAG Farm, and the winners will lead the afternoon procession. 

Date: 30 January 2016 
Times: 10:00 (morning procession) and 18:00 (afternoon procession)
Route for morning procession: Pelonomi Hospital to Twin City mall
Route for evening procession: Tempe traffic light at Nelson Mandela Drive to Old Grey Sports Grounds

The festival 

After a day of chanting, collecting donations, and feeding the community, the RAG festival will round out the day with good music. Both young and old will be entertained by well-known and vibrant artists such as Vusi Mahlasela, Karen Zoid, and Francois van Coke.

Date: 30 January 2016
Time: Gates open at 16:00
Place: Old Grey Sports Grounds

Tickets are available from Computicket and at the gate for R100 per person and R50 per student or children under 12 years of age.

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