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15 October 2018 | Story UFS | Photo Leonie Bolleurs
Town planning- How McDonalds did it
Celdri de Wet, centre, gave students and staff examples of how town planners can join local insights with their professional techniques in a collective attempt to improve the quality of places. She is pictured with Peter Mokonyama and Refilwe Khabe both master’s students in the Department Urban and Regional Planning at UFS.
I’m lovin’ it. Bright red with two yellow arches. What comes to mind? 

Yes, it’s McDonald’s, one of the top brands in the world with 35 000 restaurants internationally, serving 17 million people in 121 countries. 

In South Africa, there are 264 McDonald’s outlets with more than eight million customers a month. 

Hands-on experience shared

These successes come with hard work and smart thinking. The type of thinking students in the Department of Urban and Rural Planning are equipped with at university. Celdri de Wet, an alumna of the University of the Free State (UFS) and National Manager: Real Estate and Assets at McDonald’s South Africa, addressed the Planning students and staff about what it takes – and what to look for – when establishing a McDonald’s outlet.

Since town planning has to enhance people’s opportunities, it strives towards justice regarding space, and addresses economic resilience. Maléne Campbell, Head of the Department Urban and Regional Planning at the UFS invited De Wet to share her hands-on experiences with the students and staff in the department.

About retrofitting

According to De Wet a fast-changing environment needs to find new spaces, referred to as retrofitting. A number of factors must be kept in mind when applying retrofitting in a space. One of these is culture. What is the culture of the community where you are planning to open a McDonald’s outlet? Is there an eating-out culture or do people in the neighbourhood rather enjoy home-cooked meals? 

Culture eats strategy for breakfast said De Wet. “Town planners need to understand the buying patterns of consumers,” she said.

Property giant makes a difference

Another important criterion town planners need to look at is mobility patterns. Is the outlet accessible and is it near spaces where people already meet up?

McDonald’s, which came to South Africa in 1994, is a property business owner, said De Wet. It is one of the largest property owners in the world. In South Africa, it owns 100 of the properties of its 264 outlets. 

The property giant does however give back to the community. Besides providing employment for 12 000 people, training to 1500 (formal training) and 3000 (informal training) and increasing property values, it has also created a space for people to connect and to make memories. And that is why you need to love them.

News Archive

Meet our Council: Kgotso Schoeman - I’m not afraid of challenges
2016-04-21

Description: Kgotso Schoeman Tags: Kgotso Schoeman

Mr Kgotso Schoeman
Photo: Stephen Collett

It’s not often that someone is asked a favour by the MEC of Education. However, when it does happen, it is a sign that he has full confidence in you and your abilities. This is exactly what happened to Mr Kgotso Schoeman, one of the Council members of the University of the Free State (UFS).

Mr Schoeman, who was approached by the MEC of Education in the Free State, Mr Tate Makgoe, to serve on the UFS Council, has been involved with the Kagiso Trust for the past 20 years, and now serves as the CEO of Kagiso Capital. The Kagiso Trust was established in May 1985 by anti-apartheid activists, including Archbishop Desmond Tutu, Dr Beyers Naudé, and Prof Jakes Gerwel, in order to channel funds for the promotion of the struggle against apartheid, and for the upliftment and empowerment of communities. Today, education plays a leading role in the activities of the trust.

Mr Schoeman is now serving his second term on the UFS Council.  At the start of his term, he expressed a particular interest in learning more about the inner workings of universities, and the UFS in particular.  He believes the past two years, have been very informative in this regard.

"I have been very impressed with the academic performance of the UFS, and I have learned a lot about university governance and management during this time.  I do think, however, that there is a lot of room for improvement with regard to transformation at the UFS, especially at academic staff level," he says.

One of the issues that he has become aware of over the past two years, and which concerns him greatly, is the relationship between higher education institutions and the Department of Higher Education and Training.  It relates to another matter of concern: how higher education should be funded in South Africa.

"These are issues I raise at every Council meeting, because I feel these points are important not only for the future of the UFS, but for all higher education institutions in the country," he says.

When it comes to hobbies, Mr Schoeman loves reading. However, it is not fiction that interests him, but rather books on leadership and the changes experienced by today’s society. “In one of the educational programmes we offer, there are opportunities for people to discuss complicated topics, such as transformation. I find it fascinating to see how people can change their point of view in the course of these discussions.”

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