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15 October 2018 | Story UFS | Photo Leonie Bolleurs
Town planning- How McDonalds did it
Celdri de Wet, centre, gave students and staff examples of how town planners can join local insights with their professional techniques in a collective attempt to improve the quality of places. She is pictured with Peter Mokonyama and Refilwe Khabe both master’s students in the Department Urban and Regional Planning at UFS.

I’m lovin’ it. Bright red with two yellow arches. What comes to mind? 

Yes, it’s McDonald’s, one of the top brands in the world with 35 000 restaurants internationally, serving 17 million people in 121 countries. 

In South Africa, there are 264 McDonald’s outlets with more than eight million customers a month. 

Hands-on experience shared

These successes come with hard work and smart thinking. The type of thinking students in the Department of Urban and Rural Planning are equipped with at university. Celdri de Wet, an alumna of the University of the Free State (UFS) and National Manager: Real Estate and Assets at McDonald’s South Africa, addressed the Planning students and staff about what it takes – and what to look for – when establishing a McDonald’s outlet.

Since town planning has to enhance people’s opportunities, it strives towards justice regarding space, and addresses economic resilience. Maléne Campbell, Head of the Department Urban and Regional Planning at the UFS invited De Wet to share her hands-on experiences with the students and staff in the department.

About retrofitting

According to De Wet a fast-changing environment needs to find new spaces, referred to as retrofitting. A number of factors must be kept in mind when applying retrofitting in a space. One of these is culture. What is the culture of the community where you are planning to open a McDonald’s outlet? Is there an eating-out culture or do people in the neighbourhood rather enjoy home-cooked meals? 

Culture eats strategy for breakfast said De Wet. “Town planners need to understand the buying patterns of consumers,” she said.

Property giant makes a difference


Another important criterion town planners need to look at is mobility patterns. Is the outlet accessible and is it near spaces where people already meet up?

McDonald’s, which came to South Africa in 1994, is a property business owner, said De Wet. It is one of the largest property owners in the world. In South Africa, it owns 100 of the properties of its 264 outlets. 

The property giant does however give back to the community. Besides providing employment for 12 000 people, training to 1500 (formal training) and 3000 (informal training) and increasing property values, it has also created a space for people to connect and to make memories. And that is why you need to love them.

News Archive

UFS to host one the most prestigious seminars in leadership
2004-09-28

The Business School of the University of the Free State (UFS) will be hosting the Central Region’s screening of the largest global satellite broadcast of the 2004 Living Leadership: Delivering Results the Right Way event.

The event, which will take place on 21 October 2004 from 09:00-16:30 at the Albert Wessels Auditorium on campus, will be up linked from Atlanta, Georgia, USA, and will be broadcasted via satellite to 95 cities in two countries.

“This is a once in a lifetime opportunity for leaders in the Central Region to gain exposure to the pioneers in the international leadership field,” said Prof Helena van Zyl, Director of the UFS’s School of Management.

The global satellite simulcast will bring together a powerful diverse group of the world’s leading business authorities. This includes Mr Donald Trump, chairman of The Trump Organisation; Mr Mikhail Gorbachev, Nobel Peace Prize Winner and former president of the Soviet Union; Mr Jim Collins, speaking on his recent best-seller, Good To Great; Mr Peter Drucker, father of management and author of The Effective Executive; Ms Rosabeth Moss Kanter, professor at Harvard Business School; Mr Ken Blanchard, best-selling author of The One Minute Manager; Mr John C Maxwell, best-selling author of The 21 Irrefutable Laws of Leadership and acclaimed speaker; Mr Russell Simmons, entrepreneur and co-founder of Def Jam Records and Mr Larry Bossidy, co-author of the best-seller, Execution: The Discipline of Getting Things Done.

According to Prof Van Zyl the Living Leadership global satellite broadcast will give attendants exclusive access to the Financial Mail’s Executive Panel. It will also give local executives and renowned leaders the opportunity to share their interpretation of leadership in practical, relevant terms.

Mr Jack Welch’s executive assistant and author of Managing Up, Ms Rosanne Badowski and Ms Caroline Kepcher, an executive vice president to Mr Donald Trump and a lead role on NBC’s hit show, The Apprentice, will join the panel with a special session.

Each of the cutting-edge insights shared by this gathering of world-class leadership authorities will deliver effective benchmarks which teams will use to shape their business outcomes.

The cost is R950,00 per person (group discount is also available) – this includes the receipt of two free issues of the Financial Mail. Tickets are available at Computicket.

For more information on this seminar visit www.livingleadership.co.za or contact Ms Isa Boshoff at 051-4012874 / boshofia.ekw@mail.uovs.ac.za .

Media release
Issued by: Lacea Loader
Media Representative
Tel: (051) 401-2584
Cell: 083 645 2454
E-mail: loaderl.stg@mail.uovs.ac.za
28 September 2004
 

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