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10 October 2018 | Story UFS | Photo Leonie Bolleurs
Two from Kovsies win Agricultural Student of the Year competition
The competition was an opportunity to force yourself out of your comfort zone and to benchmark yourself against students from other universities. Chéri-Lynn Steyn is pictured here with Mario van den Heever, winner of the Animal Science category of the competition.

This year, two Kovsies won the Old Mutual and Plaas Media Agricultural Student of the Year titles. Chéri-Lynn  Steyn was named the best Agricultural Economics student, and Mario van den Heever was the best Animal Science student. 

Chéri-Lynn  is currently doing her final year of BScAgric in Animal Science and Agricultural Economics. After obtaining her master’s degree, she would like to write modelling programmes for livestock, either for feeding pens or grazing systems. “This is something which fascinates me,” said Cheri-Lynn.

On obtaining his master’s, Mario (currently a final-year student) would like to follow the entrepreneurial route. After winning the competition, he believes that his chosen study field was the right career for him.

The main objective of the competition was to encourage students to pursue careers in an agricultural field. Students are therefore motivated to critically reflect on the major issues within the agricultural sector.

Strong competition

Students from the agricultural faculties of the University of the Free State, the University of Pretoria, Stellenbosch University, and the University of KwaZulu-Natal participated in the competition. 

Among others, they had to submit an essay of 5 000 words on a prescribed topic. Following this, a semi-final was held at each university during which the students had to present their essays and the best student in each of the subject fields for that particular university was chosen. The students competed in the categories Agricultural Economics, Animal Science, and Crop Production. 

Great opportunity for benchmarking

In Agricultural Economics – the category in which Chéri-Lynn  was named the winner – the topic of land expropriation without compensation was investigated, and the question was put whether South Africa would derive any socio-economic benefit from the proposed expropriation.

In Animal Science – which was won by Mario – students had to investigate the South African meat classification system. The question which was asked was whether the current system could be reformed to meet the needs of modern meat consumers in terms of meat quality and whether an international grading system should be adopted.

The Head of the Department of Agricultural Economics at the UFS, Dr Frikkie Maré, said he was very proud of the students. Both of them are currently research assistants in the department.

“The UFS prepares its students very well for the workplace. There are many opportunities to get exposure in the industry; we have almost every week someone from a well-known company to talk to us as students, or even a course, a congress or a farmer’s day that we have to attend,” said Chéri-Lynn .

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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