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10 October 2018 | Story UFS | Photo Leonie Bolleurs
Two from Kovsies win Agricultural Student of the Year competition
The competition was an opportunity to force yourself out of your comfort zone and to benchmark yourself against students from other universities. Chéri-Lynn Steyn is pictured here with Mario van den Heever, winner of the Animal Science category of the competition.

This year, two Kovsies won the Old Mutual and Plaas Media Agricultural Student of the Year titles. Chéri-Lynn  Steyn was named the best Agricultural Economics student, and Mario van den Heever was the best Animal Science student. 

Chéri-Lynn  is currently doing her final year of BScAgric in Animal Science and Agricultural Economics. After obtaining her master’s degree, she would like to write modelling programmes for livestock, either for feeding pens or grazing systems. “This is something which fascinates me,” said Cheri-Lynn.

On obtaining his master’s, Mario (currently a final-year student) would like to follow the entrepreneurial route. After winning the competition, he believes that his chosen study field was the right career for him.

The main objective of the competition was to encourage students to pursue careers in an agricultural field. Students are therefore motivated to critically reflect on the major issues within the agricultural sector.

Strong competition

Students from the agricultural faculties of the University of the Free State, the University of Pretoria, Stellenbosch University, and the University of KwaZulu-Natal participated in the competition. 

Among others, they had to submit an essay of 5 000 words on a prescribed topic. Following this, a semi-final was held at each university during which the students had to present their essays and the best student in each of the subject fields for that particular university was chosen. The students competed in the categories Agricultural Economics, Animal Science, and Crop Production. 

Great opportunity for benchmarking

In Agricultural Economics – the category in which Chéri-Lynn  was named the winner – the topic of land expropriation without compensation was investigated, and the question was put whether South Africa would derive any socio-economic benefit from the proposed expropriation.

In Animal Science – which was won by Mario – students had to investigate the South African meat classification system. The question which was asked was whether the current system could be reformed to meet the needs of modern meat consumers in terms of meat quality and whether an international grading system should be adopted.

The Head of the Department of Agricultural Economics at the UFS, Dr Frikkie Maré, said he was very proud of the students. Both of them are currently research assistants in the department.

“The UFS prepares its students very well for the workplace. There are many opportunities to get exposure in the industry; we have almost every week someone from a well-known company to talk to us as students, or even a course, a congress or a farmer’s day that we have to attend,” said Chéri-Lynn .

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UFS scoops up MACE special award for consistent excellence
2016-12-02

Description: MACE awards 2016 Tags: MACE awards 2016 

From the left: Martie Nortjé, Lerato Sebe, Thabo Kessah,
Lacea Loader, Lelanie de Wet, Leonie Bolleurs,
Leslé-Ann George, and Mamosa Makaya from the
UFS Communication and Brand Management team
at the MACE Excellence Awards, where they received
two Merit Awards, two Excellence Awards, four Gold Awards,
one Platinum Award, and one Severus Cerff: Special Award.

The Department of Communication and Brand Management at the University of the Free State (UFS) won ten awards during the Excellence Awards of the national association of Marketing, Advancement, and Communication in Education (MACE), held on 24 November 2016 in Cape Town. Hundred and sixty two awards were presented at the event.

At the awards ceremony, the department further received the Severus Cerff Award for demonstrating consistent and outstanding excellence in the 2016 Excellence Awards Programme.

The awards ceremony is part of the MACE Annual National Congress, which took place from 23 to 25 November 2016. The MACE Congress is a platform where experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such as Dr Imtiaaz Sooliman, Founder of Gift of the Givers, Ruda Landman, Non-Executive Director of Media24 Limited, and Jonathan Shapiro, well-known cartoonist.

Lacea Loader, Director of the Department of Communication and Brand Management, said, “I am extremely proud of our achievements and I’m privileged to work with such a high-performing team. The fact that we received the Severus Cerff Award for consistent excellence is an additional, exceptional accomplishment.”

Other awards include a Platinum Award, four Gold Awards, two Excellence Awards, and two Merit Awards. Martie Nortjé, Assistant Director: Branding and Merchandise, received a Platinum Award for KovsieGear, the university’s merchandise shop. The Platinum Award is given to all the entries receiving a Gold Award of Excellence in a category, and the best entry in a division receives the award.

Leonie Bolleurs, Assistant Director: Internal Communication, received the Gold Awards for the Sound [W]right UFS student tone and voice guide, the Spaces and Places Video, the Student Bursary Fund Campaign: Photographs as well as the Excellence Awards for the Student Bursary Fund Campaign: Video and the Expanded Footprints Publication. Loader was awarded with the Gold Award for the Facilitation of the review of the UFS Language Policy. This award is given to the highest-scoring entry in every category.

Thabo Kessah, Senior Officer: Internal Communication at the Qwaqwa Campus, and Loader each received a Merit Award for the Ke Eo Taba Qwaqwa Newsletter and Prof Jonathan Jansen’s Commemorative Book: For such a time as this.

Earlier this year, KovsieGear received Gold at the 2016 Prism Awards of the Public Relations Institute of Southern Africa (PRISA). The B Safe Take Action campaign also recently received an award at the African Excellence Awards in Cape Town.

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