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10 October 2018 | Story UFS | Photo Leonie Bolleurs
Two from Kovsies win Agricultural Student of the Year competition
The competition was an opportunity to force yourself out of your comfort zone and to benchmark yourself against students from other universities. Chéri-Lynn Steyn is pictured here with Mario van den Heever, winner of the Animal Science category of the competition.

This year, two Kovsies won the Old Mutual and Plaas Media Agricultural Student of the Year titles. Chéri-Lynn  Steyn was named the best Agricultural Economics student, and Mario van den Heever was the best Animal Science student. 

Chéri-Lynn  is currently doing her final year of BScAgric in Animal Science and Agricultural Economics. After obtaining her master’s degree, she would like to write modelling programmes for livestock, either for feeding pens or grazing systems. “This is something which fascinates me,” said Cheri-Lynn.

On obtaining his master’s, Mario (currently a final-year student) would like to follow the entrepreneurial route. After winning the competition, he believes that his chosen study field was the right career for him.

The main objective of the competition was to encourage students to pursue careers in an agricultural field. Students are therefore motivated to critically reflect on the major issues within the agricultural sector.

Strong competition

Students from the agricultural faculties of the University of the Free State, the University of Pretoria, Stellenbosch University, and the University of KwaZulu-Natal participated in the competition. 

Among others, they had to submit an essay of 5 000 words on a prescribed topic. Following this, a semi-final was held at each university during which the students had to present their essays and the best student in each of the subject fields for that particular university was chosen. The students competed in the categories Agricultural Economics, Animal Science, and Crop Production. 

Great opportunity for benchmarking

In Agricultural Economics – the category in which Chéri-Lynn  was named the winner – the topic of land expropriation without compensation was investigated, and the question was put whether South Africa would derive any socio-economic benefit from the proposed expropriation.

In Animal Science – which was won by Mario – students had to investigate the South African meat classification system. The question which was asked was whether the current system could be reformed to meet the needs of modern meat consumers in terms of meat quality and whether an international grading system should be adopted.

The Head of the Department of Agricultural Economics at the UFS, Dr Frikkie Maré, said he was very proud of the students. Both of them are currently research assistants in the department.

“The UFS prepares its students very well for the workplace. There are many opportunities to get exposure in the industry; we have almost every week someone from a well-known company to talk to us as students, or even a course, a congress or a farmer’s day that we have to attend,” said Chéri-Lynn .

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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