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02 October 2018 | Story UFS | Photo Valentino Ndaba
UFS BRICS-PLUS tackles global challenges
Dr Thulisile Mphambukeli (UFS), Dr Fidelia Dake (University of Ghana), and Dr Victor Okorie (UFS).

Over 70% of the earth is water yet more than two billion people lack access to clean water and sanitation. About 795 million people are food insecure but one third of all food produced in the world, which worth $1.6 billion, is thrown into the dustbin every year. These are the problems, the paradoxes, which seasoned social scientists, engineers and clinicians from universities, research institutions and non-governmental organisations in South Africa, Russia, India, Ghana, Nigeria, and Zimbabwe deliberated at the BRICS-PLUS conference.

The scholars also noted that the grim statistics of water and food-related human suffering, including illnesses, are on not only the increase but overweight and underweight now co-exist in the same household. Dr Victor Okorie, a Postdoctoral Fellow and Dr Thulisile Mphambukeli, a senior lecturer at the Department of Urban and Regional Planning at the University of Free State (UFS), along with Prof Lere Amusan of the North-West University, successfully hosted the first BRICS-PLUS Conference themed: Water, Food and Health Nexus in BRICS-PLUS: Problems, Progress and Prospects were the topics discussed.

The delegates collectively identified some drivers of the problematic paradoxes: including accelerated climate change, urbanisation, inequality, inequity, and population growth. Others were a move from family to factory food and limited physical activity, among other unhealthy lifestyles.

Recommendations based on observation

After the delegates deliberated on various issues of water, food and health nexus in BRICS-PLUS, they made the following policy recommendations:
• There should be strong collaboration among critical stakeholders such as the state, civil society and knowledge institutions with respect to reducing the challenges of water, food and health.

• Issues of gender and the youth should be explicitly incorporated into policies guiding water, food and health nexus across BRICS-PLUS.

• The BRICS-Plus research team should be upgraded into a more permanent organisation in order to strengthen how it deals with the challenges at hand.

• There is a need to balance competing uses of water and other natural resources to prevent further pollution and destruction of the commons.

• Investments in research on water, food and health to generate innovations for sustainable development should inform BRICS’ science, technology and innovation agenda.

• There is a need to promote a zero-waste circular economy through recycling in production, preservation, processing, more equitable distribution and consumption processes to reduce ecological footprints across BRICS-PLUS, and generate energy for sustainable economy.

• It’s necessary to encourage technology transfer, capacity-building and policy learning among member-states

• BRICS should encourage favourable terms of trade among member states with respect to water, food and health issues.

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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