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11 October 2018 | Story UFS | Photo Zama Feni
UFS launch student business incubator project
Rector and Vice-Chancellor Francis Peterson cutting the ribbon as the office of Student Business Incubator Project was officially opened last Friday.
The University of Free State has recently launched a Student Business Incubator Project that will provide impetus to students with business ideas.

The initiative, which is under the management of the Directorate for Research and Development (DRD) was conceived a few years ago with objective of untapping the entrepreneurial potential of students. 

And it was on Friday last week that all the energy and efforts that were directed towards the planning of this project culminated into the official launch and opening of the offices where the students will conduct their business operations.

Generate new business ideas

Delivering a brief address at the launch, Rector and Vice-Chancellor, Prof Francis Petersen encouraged students to generate new business ideas that would make them job creators at the end of the day. 

“As a university, we should disseminate our output to society through research, education and technology transfer. The Incubator Project is a good initiative and I would like to see it growing so that more students can benefit from a facility such as this,” he said. 
Professor Petersen encouraged the student innovators to engage society so that they can make quality of life better through new knowledge.

“You must continue to incubate ideas and develop them,” he said adding that one of the great things that a university is measured about is the employability of its graduates.

Business ideas awarded 
On the previous day, DRD hosted a pitching competition for the business ideas that students were invited to submit.

Assistant Research Officer and Project Manager, Ayanda Makhanya said they were excited about the outcome of their call to students as they received an overall total of 60 ideas.

“We screened all the inputs and came up with 14 ideas. We will now be working with these students to provide the necessary support,” she said.

The winner in the pitching competition was an LLB student Mannini Setai whose idea was the production of eco-friendly bricks.

The office are located near the UFS Sasol Library and has computers and a big flat screen.

News Archive

Trading innovative ideas for academic bursaries worth R275 000
2015-11-09


The top three individual bursary winners with TATA and UFS representatives. From Left:  Naquita Fernandes, Henrike Prinsloo, Lebohang Motsisi, Stefan Strampe, Dr. Johan van Zyl, Jehan van Vuuren, Sanjeeb Lahiri and Salomien Boshoff.
Photo:  Lize Van Den Berg

Learning from industry experts is essential for students’ development. When that learning eases the financial burden of tuition fees, it is even better. TATA Africa has ensured that students from the University of the Free State (UFS) earn academic currency for displaying leadership and business skills.

Jehan Van Vuuren walked away with R40 000 in his student account, Hendrike Prinsloo earned herself R30 000, Stephan Strampe has R25 000 less to worry about when the 2016 academic year arrives, and seven other students managed to save their parents R20 000 each.

These top 10 Strategic Marketing students from the UFS Department of Business Management and Department of Communication Science took up the challenge of devising strategic concepts to be implemented by the Africa branch of TATA Group companies.

TATA Group is a multinational conglomerate which specialises in a wide range of products and services, such as automobile manufacturing, hotel accommodation, construction, textiles, food and beverages, amongst other enterprises operating under its banner. On 15 October 2015, the company’s Head Office representatives signed a cheque for R275 000 to reward the creative input of our students.

Lesle-Ann George won an academic bursary worth R20 000 for her individual effort, and was also part of one of the best four groups that won R10 000 each. She said the competition was an opportunity of a lifetime. The financial aid will be channeled towards the BCom Marketing Honours degree she intends pursuing next year.

The students’ ideas included market research for TATA motors, the development of a mobile application for the Taj Hotel, as well as innovative student-oriented social media, and guerrilla marketing strategies.

“This collaborative partnership between TATA Africa and UFS has provided the students with an opportunity to learn from key role-players in the industry and, in turn, to gain practical exposure to real-life industry happenings,” said Naquita Fernandes, a Business Management lecturer and the competition’s co-organiser.

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