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25 October 2018 Photo Tello Theletsane
UFS Postgraduate Education students attend orientation programme
Postgraduate students from the Faculty of Education at the World of Work teacher orientation held at the university.

Postgraduate students in the Faculty of Education at the University of the Free State (UFS) were subjected to an enlightening theoretical orientation of what to expect in the actual world of teaching.

Delivering an address to the students, Dean of the Faculty of Education, Prof Loyiso Jita, said the annual World of Work session was meant to ensure that “our students are not surprised when they enter the working environment, but are prepared and are able to make their own calculations.”

Qualities of a best teacher

In his speech that sought to evoke the conscience of students about the qualities of the kind of teacher they should be, Prof Jita encouraged them to learn from the best model teachers they had seen during their schooling days and to do away with the habits of the bad teachers they had met.

Prof Jita outlined five features that characterise a good teacher: a love for children; a love for books; a love for helping others; developing expertise in your subject area; and remembering that you have a role to play in developing the country’s leaders of tomorrow.

Teachers have to undergo development programmes

The Provincial Director of the South African Council of Educators (SACE), Marupi Marumo, took the students through a series of ethics, morals, and development programmes for teachers which include internet, digital content, and broadcast ways of teaching. “Teachers have to be members of SACE and government has made it mandatory for teachers to undergo educational programmes as constantly as possible,” he said. 

Marumo warned that the teaching profession is nowadays infested with fraudsters who fake their educational qualifications, from a matric certificate up to a tertiary qualification.

“It is on this this premise that all incoming teachers will have to register with us and have their qualifications verified,” he said.

The session was attended by officials from the provincial Department of Education, Labour, Xhariep District, local school principals, and teachers’ unions.

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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