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12 September 2018 Photo iFlaire
Architectural excellence celebrated at recent Sophia Gray lecture
Prof ‘Ora Joubert, a leading architect and academic, delivered the 30th Sophia Gray Memorial Lecture at the UFS.
A jolly kink, creative, aesthetically sensible, a dream house, welcoming, true colours, bright lights – these are some of the terms one can use to describe the work of Prof ‘Ora Joubert, leading architect, academic and former head of the UFS Department of Architecture.

A journey through time and space

She is also the 30th laureate to deliver the recent Sophia Gray Memorial Lecture on the Bloemfontein Campus of the University of the Free State (UFS). The lecture was titled: La Promenade Architecturale – A journey through time and space. “The title refers to the revelatory experience of an observer who wanders on a pathway in and through architectural spaces,” said Jan Ras, lecturer in the Department of Architecture and organiser of the event. 
“As the observer tours the architectural configuration, a sequence of composed images, themes and ordering systems are revealed. This gradually unfolds as the observer moves through the spaces,” Ras said.

The lecture, which coincided with an exhibition at the Oliewenhuis Art Museum, is a highlight of the South African architectural community and celebrates outstanding practitioners and academics in architecture.

Besides the numerous design awards she received as practitioner, Prof Joubert’s work has also received critical acclaim internationally in publications from Australia, to Russia and the UK. In 2001 she was cited as one of the most esteemed architects under the age of 40 and her work was included in the 2004 Phaidon Atlas of Contemporary Architecture. She is also a well-respected academic with 34 articles published in a variety of publications.

Recognising the intelligence and ingenuity of design

Prior to the lecture, the department also presented a mini-congress, introducing the new PhD with Design programme. This programme recognises the intelligence and ingenuity of design and is aimed at, among others, younger MArch graduates who wish to explore creative research. The department envisaged that the PhD study might be practice-based for architects who wish to document and research their own work and or design-led for candidates who wish to explore a new creative project. 

Forming part of this week filled with architectural creativity was a fundraising breakfast, with contributions going to the Sophia Gray Bursary Fund. The fund is part of a greater call to alumni and friends to be actively involved in the department’s continuous development and future endeavours towards imagination, care and excellence. 

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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