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12 September 2018 Photo iFlaire
Architectural excellence celebrated at recent Sophia Gray lecture
Prof ‘Ora Joubert, a leading architect and academic, delivered the 30th Sophia Gray Memorial Lecture at the UFS.

A jolly kink, creative, aesthetically sensible, a dream house, welcoming, true colours, bright lights – these are some of the terms one can use to describe the work of Prof ‘Ora Joubert, leading architect, academic and former head of the UFS Department of Architecture.

A journey through time and space

She is also the 30th laureate to deliver the recent Sophia Gray Memorial Lecture on the Bloemfontein Campus of the University of the Free State (UFS). The lecture was titled: La Promenade Architecturale – A journey through time and space. “The title refers to the revelatory experience of an observer who wanders on a pathway in and through architectural spaces,” said Jan Ras, lecturer in the Department of Architecture and organiser of the event. 
“As the observer tours the architectural configuration, a sequence of composed images, themes and ordering systems are revealed. This gradually unfolds as the observer moves through the spaces,” Ras said.

The lecture, which coincided with an exhibition at the Oliewenhuis Art Museum, is a highlight of the South African architectural community and celebrates outstanding practitioners and academics in architecture.

Besides the numerous design awards she received as practitioner, Prof Joubert’s work has also received critical acclaim internationally in publications from Australia, to Russia and the UK. In 2001 she was cited as one of the most esteemed architects under the age of 40 and her work was included in the 2004 Phaidon Atlas of Contemporary Architecture. She is also a well-respected academic with 34 articles published in a variety of publications.

Recognising the intelligence and ingenuity of design

Prior to the lecture, the department also presented a mini-congress, introducing the new PhD with Design programme. This programme recognises the intelligence and ingenuity of design and is aimed at, among others, younger MArch graduates who wish to explore creative research. The department envisaged that the PhD study might be practice-based for architects who wish to document and research their own work and or design-led for candidates who wish to explore a new creative project. 

Forming part of this week filled with architectural creativity was a fundraising breakfast, with contributions going to the Sophia Gray Bursary Fund. The fund is part of a greater call to alumni and friends to be actively involved in the department’s continuous development and future endeavours towards imagination, care and excellence. 

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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