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14 September 2018
Honouring great African leadership
Celebrating the legacy and leadership of the founder of the Basotho nation. From left are: Prof Itumeleng Mosala, Prof Puleng LenkaBula and Prof Francis Petersen, who attended the Moshoeshoe 1 memorial lecture delivered by Prof Mosala.
Prof Itumeleng Mosala, author, academic, public intellectual, researcher and business consultant, delivered the fourth King Moshoeshoe memorial lecture at the University of the Free State (UFS), Bloemfontein Campus. The lecture attracted audiences from as far as Lesotho including representatives of the Bakoena royal house. Ralechate Mokose, the High Commissioner of Lesotho also graced the lecture with his presence.

The King Moshoeshoe 1 memorial lectures are organised by the Department of Community Engagement and form part of the initiative to demonstrate the university’s commitment to transformation.

An example for global leadership

“I believe that throughout his reign, King Moshoeshoe demonstrated the power of ethical leadership. Not only as a model for African leadership but surely providing an example for leadership globally,” said Prof Francis Petersen, Rector and Vice-Chancellor of the UFS, in his welcoming message. He added that it was an integral part of the university’s mission to produce and disseminate knowledge on African affairs as well as to preserve the heritage and history of the country and the continent.

Leadership in times of battle

The keynote address by Prof Mosala was inspired by an article titled; 8 Facts about King Moshoeshoe I: The Razor of Southern Africa by Bill Humphrey. In his lecture, Prof Mosala focused on King Moshoeshoe’s leadership skills and resilience in battles. “King Moshoeshoe never lost a major battle. He was able to withstand insults and assaults but where there was no major battle, he would decide to retreat,” Prof Mosala said.
 
Drawing from King Moshoeshoe’s leadership, he said it was important for leaders to have the wisdom to allow insignificant battles to pass and focus the energy on winning major battles. Prof Mosala emphasised that King Moshoeshoe defended the land and built the Basotho nation. Leaders today need to learn such leadership qualities from this great Basotho king.

Prof Puleng LenkaBula, Vice-Rector: Institutional Change, Student Affairs and Community Engagement said in her closing remarks that the youth needed to draw from King Moshoeshoe’s ethical leadership, generous hospitality and understanding of coexistence.

Read full speech here

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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