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14 September 2018
Honouring great African leadership
Celebrating the legacy and leadership of the founder of the Basotho nation. From left are: Prof Itumeleng Mosala, Prof Puleng LenkaBula and Prof Francis Petersen, who attended the Moshoeshoe 1 memorial lecture delivered by Prof Mosala.
Prof Itumeleng Mosala, author, academic, public intellectual, researcher and business consultant, delivered the fourth King Moshoeshoe memorial lecture at the University of the Free State (UFS), Bloemfontein Campus. The lecture attracted audiences from as far as Lesotho including representatives of the Bakoena royal house. Ralechate Mokose, the High Commissioner of Lesotho also graced the lecture with his presence.

The King Moshoeshoe 1 memorial lectures are organised by the Department of Community Engagement and form part of the initiative to demonstrate the university’s commitment to transformation.

An example for global leadership

“I believe that throughout his reign, King Moshoeshoe demonstrated the power of ethical leadership. Not only as a model for African leadership but surely providing an example for leadership globally,” said Prof Francis Petersen, Rector and Vice-Chancellor of the UFS, in his welcoming message. He added that it was an integral part of the university’s mission to produce and disseminate knowledge on African affairs as well as to preserve the heritage and history of the country and the continent.

Leadership in times of battle

The keynote address by Prof Mosala was inspired by an article titled; 8 Facts about King Moshoeshoe I: The Razor of Southern Africa by Bill Humphrey. In his lecture, Prof Mosala focused on King Moshoeshoe’s leadership skills and resilience in battles. “King Moshoeshoe never lost a major battle. He was able to withstand insults and assaults but where there was no major battle, he would decide to retreat,” Prof Mosala said.
 
Drawing from King Moshoeshoe’s leadership, he said it was important for leaders to have the wisdom to allow insignificant battles to pass and focus the energy on winning major battles. Prof Mosala emphasised that King Moshoeshoe defended the land and built the Basotho nation. Leaders today need to learn such leadership qualities from this great Basotho king.

Prof Puleng LenkaBula, Vice-Rector: Institutional Change, Student Affairs and Community Engagement said in her closing remarks that the youth needed to draw from King Moshoeshoe’s ethical leadership, generous hospitality and understanding of coexistence.

Read full speech here

News Archive

Trading innovative ideas for academic bursaries worth R275 000
2015-11-09


The top three individual bursary winners with TATA and UFS representatives. From Left:  Naquita Fernandes, Henrike Prinsloo, Lebohang Motsisi, Stefan Strampe, Dr. Johan van Zyl, Jehan van Vuuren, Sanjeeb Lahiri and Salomien Boshoff.
Photo:  Lize Van Den Berg

Learning from industry experts is essential for students’ development. When that learning eases the financial burden of tuition fees, it is even better. TATA Africa has ensured that students from the University of the Free State (UFS) earn academic currency for displaying leadership and business skills.

Jehan Van Vuuren walked away with R40 000 in his student account, Hendrike Prinsloo earned herself R30 000, Stephan Strampe has R25 000 less to worry about when the 2016 academic year arrives, and seven other students managed to save their parents R20 000 each.

These top 10 Strategic Marketing students from the UFS Department of Business Management and Department of Communication Science took up the challenge of devising strategic concepts to be implemented by the Africa branch of TATA Group companies.

TATA Group is a multinational conglomerate which specialises in a wide range of products and services, such as automobile manufacturing, hotel accommodation, construction, textiles, food and beverages, amongst other enterprises operating under its banner. On 15 October 2015, the company’s Head Office representatives signed a cheque for R275 000 to reward the creative input of our students.

Lesle-Ann George won an academic bursary worth R20 000 for her individual effort, and was also part of one of the best four groups that won R10 000 each. She said the competition was an opportunity of a lifetime. The financial aid will be channeled towards the BCom Marketing Honours degree she intends pursuing next year.

The students’ ideas included market research for TATA motors, the development of a mobile application for the Taj Hotel, as well as innovative student-oriented social media, and guerrilla marketing strategies.

“This collaborative partnership between TATA Africa and UFS has provided the students with an opportunity to learn from key role-players in the industry and, in turn, to gain practical exposure to real-life industry happenings,” said Naquita Fernandes, a Business Management lecturer and the competition’s co-organiser.

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