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14 September 2018
Honouring great African leadership
Celebrating the legacy and leadership of the founder of the Basotho nation. From left are: Prof Itumeleng Mosala, Prof Puleng LenkaBula and Prof Francis Petersen, who attended the Moshoeshoe 1 memorial lecture delivered by Prof Mosala.

Prof Itumeleng Mosala, author, academic, public intellectual, researcher and business consultant, delivered the fourth King Moshoeshoe memorial lecture at the University of the Free State (UFS), Bloemfontein Campus. The lecture attracted audiences from as far as Lesotho including representatives of the Bakoena royal house. Ralechate Mokose, the High Commissioner of Lesotho also graced the lecture with his presence.

The King Moshoeshoe 1 memorial lectures are organised by the Department of Community Engagement and form part of the initiative to demonstrate the university’s commitment to transformation.

An example for global leadership

“I believe that throughout his reign, King Moshoeshoe demonstrated the power of ethical leadership. Not only as a model for African leadership but surely providing an example for leadership globally,” said Prof Francis Petersen, Rector and Vice-Chancellor of the UFS, in his welcoming message. He added that it was an integral part of the university’s mission to produce and disseminate knowledge on African affairs as well as to preserve the heritage and history of the country and the continent.

Leadership in times of battle

The keynote address by Prof Mosala was inspired by an article titled; 8 Facts about King Moshoeshoe I: The Razor of Southern Africa by Bill Humphrey. In his lecture, Prof Mosala focused on King Moshoeshoe’s leadership skills and resilience in battles. “King Moshoeshoe never lost a major battle. He was able to withstand insults and assaults but where there was no major battle, he would decide to retreat,” Prof Mosala said.
 
Drawing from King Moshoeshoe’s leadership, he said it was important for leaders to have the wisdom to allow insignificant battles to pass and focus the energy on winning major battles. Prof Mosala emphasised that King Moshoeshoe defended the land and built the Basotho nation. Leaders today need to learn such leadership qualities from this great Basotho king.

Prof Puleng LenkaBula, Vice-Rector: Institutional Change, Student Affairs and Community Engagement said in her closing remarks that the youth needed to draw from King Moshoeshoe’s ethical leadership, generous hospitality and understanding of coexistence.

Read full speech here

News Archive

UFS Marketing scoops Unitech award
2007-11-27

Printed materials produced by the marketing division at the University of the Free State (UFS) have been chosen as the best in the External Marketing: Marketing Material and Brochures category during the recent Unitech awards in Durban.

Unitech is an umbrella body for marketing and communications professionals in higher education in South Africa. UFS Marketing competed against 27 other tertiary institutions that took part in the Excellence Awards to claim this prestigious honour.

The awards recognise excellence in three major areas of expertise that are considered global best practices, namely marketing, communication and development. They provide tertiary institutions with a competitive platform to measure the quality and relevance of marketing material and communication with regard to their prospective target markets, in addition to evaluating the quality of marketing products between institutions.

The effectiveness and efficiency of marketing material was determined by:

  • The extent to which the information needs of the target groups were satisfied
  • The quality of communicated messages
  • The utilisation of communication media
  • The effective utilisation of communication networks within tertiary institutions

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@mail.ufs.ac.za  
26 November 2007
 

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