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18 September 2018 Photo Charl Devenish
Students urged to help combat crime
What to do in case of an attack? The UFS taekwondo team taught students a trick or two.
Speaking at the official opening of Safety Week, newly elected Student Representative Council (SRC) president of the Bloemfontein Campus called for students to come to the party in the fight against crime. “We encourage students to participate because it cannot just be the SRC, university management, and the police. Students need to join the Community Police Forum because these platforms are there for us to engage in. You must not die in silence, if there is a problem, raise it,” said Sonwabile Dwaba.

The University of the Free State’s (UFS) Protection Services in collaboration with the university’s BSafe campaign hosted the Safety Week from 3-6 September 2018 on the Bloemfontein and South campuses with the objective of keeping students and staff members informed on the measures in place, addressing pressing safety-related concerns, brainstorm ideas on how to beef up security, and distributing safety souvenirs.

Collaborative efforts encouraged

Brigadier Maehlo Lento, reporting on behalf of the South African Police Service (SAPS) Provincial Commissioner, said: “Robbery incidents have subsided but we still need to make sure that we continue and collaborate with students and all other roleplayers to make sure that we sustain the safety.”

The collective participation sentiment was also reflected by Prof Prakash Naidoo, Vice-Rector: Operations. “We are hoping through our annual Safety Week to reiterate our commitment to the safety of students, as well as bringing all roleplayers together to reflect on areas of cooperation and collaboration in an effort to improve the safety of student.”

Not just physical safety

Issues of mental health were discussed by the Next Chapter student organisation, while Embrace a Sister student organisation spoke about femicide and the safety of women. The scourge of gender-based violence formed the focal point of the Gender and Sexual Equity office’s address. In addition the Student Counselling and Development division offered invaluable advice on where those who exhibit symptoms of depression can seek help.

Other stakeholders who contributed to the success of this year’s Safety Week were the Mangaung Metropolitan Municipality, Department of Police, Roads and Transport, as well as Sector 3 Community Police Forum. 

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Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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