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13 August 2019 | Story Rulanzen Martin | Photo Supplied
Prof Albert Weideman
Prof Albert Weideman has designed language tests for South African institutions as well as universities in Namibia, Vietnam, Singapore, the Netherlands, and Australia

Prof Albert Weideman became involved in language testing in the 1980s and almost 40 years later, the South African Association for Language Teaching (SAALT) has now honoured him with a Lifetime Achievement Award for “his contribution to research and practice in applied linguistics, test design, and curriculum development in academic literacy”.

“It’s a wonderful honour to be recognised in one’s field in this way and I am humbled by the many congratulatory messages I have received from as far afield as the Netherlands, the US and Australia,” says Prof Weideman, senior research fellow in the Department of South African Sign Language and Deaf Studies at the University of the Free State (UFS). 

“I wish to dedicate it to the many dozens of MA students I have had, as well as to the many talented PhD students I have supervised,” he said upon receiving the award at the SAALT conference which was held at the University of Pretoria recently. 

Pioneer in the field of language assessment 

“His creative designs have enhanced the quality of academic literacy tests in South Africa,” says Prof Theodorus du Plessis, head of the Department of South African Language and Deaf Studies. The language courses which Prof Weideman has developed have been used at beginner, intermediate and advanced level, as well as for introducing teachers to innovations in language teaching.

During his career Prof Weideman has witnessed an interesting change in the assessment of language: “The focus of language testing has shifted from testing the so-called ‘skills’ of reading, writing, listening and speaking, to measuring communicative ability,” he says. 

He is very excited about the impact of the Fourth Industrial Revolution on language teaching, specifically when it comes to “computer adaptive language testing, and language-course delivery in a multiplicity of new media.”


News Archive

Kovsies present case studies to Tata Africa
2014-04-15

Tata Africa welcomed four top scholarship winners from the University of the Free State’s (UFS’s) Business Management Department who were awarded academic bursaries in 2013 for developing practical marketing strategies for the Tata group companies as part of their studies.

The students presented their winning case studies to a panel of Tata Africa executives and senior managers in Johannesburg.

“The Tata group places social responsibility at the core of its business DNA. This kind of support characterises our commitment to communities where Tata companies operate worldwide,” said Thami Mbele, Managing Director for Tata Africa Holdings.

“The impressive work of the Strategic Marketing students of the University of the Free State’s Business Management Department, who have been using Tata group companies as examples for their practical marketing strategies, deserve recognition,” he added.

To date, Tata has invested R275 000 in the University of the Free State’s talent pool. Over the past six years, Tata Africa has invested over R10 million in scholarships in Africa.

Second-semester students of the Strategic Marketing course, Lebohang Masoabi, Estie Brown, Lynne Harvey and Cecile Boshoff, were given a rare opportunity to apply their theoretical knowledge by developing practical marketing strategies for Tata group companies operating in Africa. Students presented their ideas to a panel of UFS and Tata representatives in 2013, and 27 out of 78 groups were selected to compete for academic bursaries sponsored by Tata.

Through its scholarship programme, Tata Africa is committed to investing in future African entrepreneurs, leaders of industry and business.

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