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13 August 2019 | Story Rulanzen Martin | Photo Supplied
Prof Albert Weideman
Prof Albert Weideman has designed language tests for South African institutions as well as universities in Namibia, Vietnam, Singapore, the Netherlands, and Australia

Prof Albert Weideman became involved in language testing in the 1980s and almost 40 years later, the South African Association for Language Teaching (SAALT) has now honoured him with a Lifetime Achievement Award for “his contribution to research and practice in applied linguistics, test design, and curriculum development in academic literacy”.

“It’s a wonderful honour to be recognised in one’s field in this way and I am humbled by the many congratulatory messages I have received from as far afield as the Netherlands, the US and Australia,” says Prof Weideman, senior research fellow in the Department of South African Sign Language and Deaf Studies at the University of the Free State (UFS). 

“I wish to dedicate it to the many dozens of MA students I have had, as well as to the many talented PhD students I have supervised,” he said upon receiving the award at the SAALT conference which was held at the University of Pretoria recently. 

Pioneer in the field of language assessment 

“His creative designs have enhanced the quality of academic literacy tests in South Africa,” says Prof Theodorus du Plessis, head of the Department of South African Language and Deaf Studies. The language courses which Prof Weideman has developed have been used at beginner, intermediate and advanced level, as well as for introducing teachers to innovations in language teaching.

During his career Prof Weideman has witnessed an interesting change in the assessment of language: “The focus of language testing has shifted from testing the so-called ‘skills’ of reading, writing, listening and speaking, to measuring communicative ability,” he says. 

He is very excited about the impact of the Fourth Industrial Revolution on language teaching, specifically when it comes to “computer adaptive language testing, and language-course delivery in a multiplicity of new media.”


News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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