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23 August 2019 | Story Valentino Ndaba | Photo Albert van Biljon
Rolene Strauss
“Each one should test their own actions. Then they can take pride in themselves alone, without comparing themselves to someone else,” Rolene Strauss quoted from Galatians 6:4.

“Are you allowing yourself to be measured by society’s version of the perfect woman? Is that woman called ‘Perfect’ stealing your self-confidence, your potential, your joy, and your life? Are you allowing that measuring tape to measure you and tell you you aren’t good enough? I believe that as women it is time to stand up and say: ‘No, Perfect – you can’t steal my self-confidence.’ ”These were the opening words of the University of the Free State (UFS) Women’s Breakfast guest speaker, Rolene Strauss.

The measuring tape called ‘Perfect’

Making reference to her personal experiences from being a little girl with big front teeth and skinny legs, to growing into a teenager and having her waist measured, and going on to becoming a beauty pageant contestant, a wife, and a mother. Strauss shared the many ways she has been subjected to society’s unattainable standards. “That measuring tape suffocated me. I realised that there has to be more to being a woman than constantly trying to be perfect.”

The Kovsie alumna, medical doctor, entrepreneur and title holder of both the 2014 Miss South Africa and Miss World competitions, spoke to 820 women on the Bloemfontein Campus on 22 August 2019.

On coming together to uplift each other

Strauss also stressed the importance of planting the seeds of confidence in one another. “The quality of yourself as a woman depends on the quality of the women around you,” she said.

Susan van Jaarsveld echoed Strauss’s sentiments. In her capacity as Senior Director of the Department of Human Resources, which is the official host of the UFS Women’s Breakfast, Van Jaarsveld extended a warm welcome to our guest speaker. Borrowing the words of the late American author, Harriet Beecher Stowe, she reiterated that “women are the real architects of society”.

Paying tribute to women of Kovsies

Some former Kovsies who were also celebrated included Gerda Steyn, winner of the 2019 Two Oceans and Comrades ultramarathons; Madam Justice Mahube Molemela, Judge President of the Free State Division of the High Court, Dr Susan Vosloo, South Africa’s first female heart surgeon; Karla Pretorius, player of the 2019 Netball World Cup, Caroline Grace Brüssow, one of South Africa’s top songstresses; and Crystal-Donna Roberts, award- winning actress.

Kovsies continue to walk in the footsteps of excellence to demonstrate respect for the thousands of women who marched to the Union Buildings in Pretoria on 9 August 1956. In the spirit of honouring women of the past, present, and future, Van Jaarsveld reminded all the guests that they were valuable, powerful, and deserved every chance and opportunity in the world to pursue and achieve their dreams.

News Archive

When entrepreneurship meets industrial innovation
2014-12-13

Johan Eksteen (Photo: Supplied)

Internationally acclaimed Argicon Pelleting is a worldwide supplier of pelleting machinery and equipment as well as agri-processing factories. The company was established in 1993 by André and Johan Eksteen, UFS 2004 MBA graduate. After taking over sole ownership, the company grew from a one-man business to an internationally respected specialist in the design and manufacturing of pelleting solutions for the agricultural industry.

A common practice in industrial procedures, pelleting involves processing material into small dry pellets. This is used globally by manufacturers of animal feed or recycling facilities that specialise in processing materials for reuse. This process, however, can only be successfully accomplished with specialised equipment, namely a pelletizer. With fifteen years’ experience in agriculture, and international exposure in countries such as Uganda, Australia, Singapore and New Caledonia, this was not a tall order for Johan.

Agricon focuses on consistently developing innovative ways to add value to its offering. The business has successfully installed pelleting equipment for a range of products, including tobacco dust, rooibos tea, human sludge waste, organic fertilizers and vermi-compost. In addition to the manufacturing of machines and equipment, the company also provides training and on-site installation for clients, as well as support following a sale or the provision of spare parts. The company also provides advice on new product developments and business opportunities for clients within the sector.

Apart from doubling its sales between 2013 and 2014, the company gained great recognition within the industry. Johan was awarded the University of the Free State Business School’s Entrepreneur award in 2013 and he is the first-prize winner of the ILO Free State EnterPRIZE Job Creation Challenge for 2014. He is currently one of 15 finalists countrywide in the Entrepreneur of the Year competition sponsored by Business Partners and Sanlam. Johan is the mentor and stand-in manager for Almenta, a skills development company (winner of the ILO Best Social Entrepreneur for Skills Development award) and Equus Groom School (winner of the ILO Social Entrepreneur in Youth Development award).

Johan was also announced as the winner of the SA entrepreneur of the year for small businesses.

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