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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.
Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

UFS Extraordinary Professor involved in public signing of historic charter
2010-10-27

Prof. Iain Benson

Prof. Iain Benson, an Extraordinary Professor in the Department of Constitutional Law and Philosophy of Law at the University of the Free State (UFS), was one of the speakers at the signing of the historic South African Charter of Religious Rights and Freedoms on Thursday, 21 October 2010.

Thursday’s signing of the charter was the culmination of two years’ work of the Continuation Committee responsible for drawing up the document, of which Prof. Benson is a part. All the major religions signed the charter at the ceremony Thursday where Prof. Benson was one of the four speakers, who included the Deputy Chief Justice of South Africa, Justice Moseneke.

The charter, which has already received considerable international and national attention, will now be submitted to the ANC government for negotiations. Indicative of the important role that Prof. Benson played in the process of drawing up the charter is that he has been offered a role as an advisor for the newly created committee responsible for the drafting of the Constitution of the Council of Religious Freedom.

Originally hailing from Canada and currently residing with his family in France, Prof. Benson is an academic with a wealth of experience and expertise in the field of law, especially with regard to right of conscience and religion. His achievements number many, including being a Senior Associate Counsel at one of Canada’s leading law firms, Miller Thompson LLP; and serving on the Founding Board of the Global Centre for Pluralism. Prof. Benson gave his inaugural lecture last week with a lecture entitled Living together with Disagreements and the Limits of the Law.

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