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27 August 2019 | Story Valentino Ndaba | Photo Pierce van Heerden
Prof Brownhilder Neneh
Prof Brownhilder Neneh’s research paper was selected as Highly Commended in the 25th annual Emerald Literati Awards for Excellence.
Customer orientation is a firm strategic capability that enables businesses to identify opportunities that can be exploited to improve their performance outcomes. However, the gap between this capability and actual firm performance is quite wide when it comes to Small and Medium Enterprises (SMEs), possibly because of the limited resources to effectively utilise this capability. So what can be done to ensure that all businesses that have this capability benefit from it?

This is the question which a paper by Prof Brownhilder Neneh seeks to address. The article, titled Customer orientation and SME performance: the role of networking ties, was recently published in the African Journal of Economic and Management Studies. Both the theoretical weight and practical implications of the research led to the journal’s editorial team selecting the article as Highly Commended in the 2019 Emerald Literati Awards. 

Finding solutions to real-world problems 

Not only is Prof Neneh responsible for innovating the way she leads as the Head of the Business Management Department at the University of the Free State (UFS), but her goal is to also constantly impact the way problems are solved in the business world. “Growing up, I was always fascinated about entrepreneurial stories, how people start and grow their businesses. However, I later learned that businesses had a very high failure rate,” she says. 

“As such, given the significant role that entrepreneurship plays in economic growth and addressing socioeconomic issues in our societies, I became motivated to find evidence-based solutions that could be implemented by businesses to enhance their chances of success.”

Research goals

Prof Neneh says her outlook for the future is “to continue producing high-quality research that can make a meaningful impact in advancing both the theory and practice of entrepreneurship”.

Seeing that governments the world over are increasingly depending on entrepreneurship for economic growth and addressing most of the existing socioeconomic issues, evidence-based entrepreneurship is increasingly needed. For Prof Neneh, moving forward means continuing to channel focus in this area.

News Archive

Regional winner designing her way to Architectural Student of the Year Award
2016-03-09

Description: Corobrik award Tags: Corobrik award

Musa Shangase, Corobrik Commercial and Marketing Director, and Nilene van Niekerk.

For 29 years, Corobrik has been celebrating the most outstanding architectural talent in South Africa. This year, Nilene van Niekerk – a master’s graduate of the University of the Free State (UFS) Department of Architecture – features as one of the regional winners.

Deciding on a dissertation topic, Nilene contemplated how she could use architecture as a tool to address a non-architectural contemporary problem specific to post-apartheid democratic South Africa. Her answer was born from her passion for freedom of speech. “Freedom of speech and the intimidation of journalists by the controversial Secrecy Bill were at the forefront these past few years,” Nilene says. “Although freedom of expression are generally protected practices in South Africa’s constitution, the persistent role of the government to protect state information is a substantial threat to citizens’ constitutional right of freedom of expression.”

This resulted in Nilene’s dissertation topic, Freedom of Expression Forum. This architectural concept envision a building, in the vicinity of Constitutional Hill, that symbolises protest against the Secrecy Bill. The building will provide “protection to journalists and become a pivotal point where classified information can be sent and archived. It will also establish a public space that encourages communication – all in the name of fostering the right of freedom of expression within this human rights precinct,” Nilene says.

Nilene will now go on to compete for the national title at the Corobrik Student Architect of the Year Awards in Johannesburg in May 2016.

“The project also rethinks the idea of sustainability as it focuses on how to contribute to a sustainable political future in South Africa. I believe that we as architects, especially in a third world country, should think beyond the normative boundaries of sustainability,” Nilene says.

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