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13 January 2020
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Story Eugene Seegers
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Photo Anja Aucamp
For many years now, the UFS has been offering a one-year course in conversational Sesotho for staff members; this can then be followed up with the one-year course in advanced conversational Sesotho. The conversational Sesotho for students in the Faculty of Education was introduced in 2018 at the UFS.
The Central University of Technology (CUT) needed a conversational course for its first-year students and approached the Department of African Languages for the development of such a course. Living as we do in a multilingual country; this additional language skill opens doors and often hearts as well.
Using instructional design principles
However, the need was identified by both CUT and UFS to present this crucial information in a way that would be more appealing to digital natives as well as to those less familiar with technology. The Department of African Languages on the UFS Bloemfontein Campus, together with relevant departments from the CUT, approached the IDEAS Lab located on the UFS South Campus, since they already have a reputation for being a specialist on broadcasting and repackaging curricular content for digital presentations. The IDEAS Lab provided technical advice and built the multimedia programme, which will help the user to hear and practice phrases in Sesotho, using instructional design principles. The course will be available to both staff and students belonging to the two universities.
Room for growth
Johann Möller, Director of the IDEAS Lab, says this pilot programme will give both institutions the opportunity to test the use of multimedia for language acquisition. He adds, “Language is extremely complex, and we would like to expand this learning aid in the future.” In fact, the original design has room for growth built into it.
To keep things simple for the user and the building team, it was decided to start out with only four potential everyday scenarios where a staff member would like to speak Sesotho: Firstly, how to greet other persons from different genders; secondly, potential scenarios one might encounter in the university environment itself; thirdly, how to deal with situations at a hospital; and finally, how to use one’s language skills at a filling station.
Pronunciation is key
Each scenario contains three to four conversations that the learner can revise, along with images and audio that illustrate the situation and assist with correct pronunciation. The system does not allow the user to progress unless they have listened to the pronunciations of the sample sentences or phrases.
Further reading material and vocabulary lists are also provided, with the result that people who are using the programme can learn at their own pace. The authoring software Articulate Storyline was used to build the individual scenarios and each conversation or lesson within it. The lessons are also not dependent on an internet connection; they can be downloaded onto a flash memory drive and used offline.
UFS hosts the 2017 SAIMS Conference
2017-09-21
The hosts of the 2017 SAIMS conference:
Dr Jacques Nel
(UFS:Business Management), Prof Francis Petersen
(UFS Rector and Vice-Chancellor),
Dr Werner Vermeulen (HOD of UFS: Business Management),
Dr Habofanwe Koloba (UFS: Business Management),
and Prof Hendri Kroukamp
(UFS: Dean of Economic and Management Sciences).
Photo: Supplied
The University of the Free State’s (UFS) Department of Business Management recently hosted the 29th South African Institute of Management Scientists (SAIMS) conference at Kopano Nokeng in Bloemfontein. This year’s theme, ‘Management Research: Science Serving Practice’ focused on the importance of sharing our results and making it relevant and usable to different communities.
Prof Petersen motivates researchers to become part of the business cycle
On the first day of the conference, the Rector and Vice-Chancellor of the UFS, Prof Francis Peterson, welcomed 148 delegates from 18 different institutions (academic and professional) to the City of Roses. He motivated them to keep on doing highly scholarly research by being part of the business cycles.
Prof Adré Schreuder, founder of Consulta (Pty) Ltd, was the keynote speaker of the conference. He highlighted four personas needed to further enhance and develop the science-practice alignment in market research and business. “The first skills persona is called a Social Media Maven, which is in line with the rapid growth of social media networks and the growing need for social media analytics. Then there is the Data Synthesiser that supports the growth trend in Big Data and Advanced analytics, which are both driven by technological innovation and the enormous volume of available data. The third one is Marketing Strategist, which has strong representation in brand and advertising research in our industry. Lastly, we have the ‘Business Consultant’ which aligns with the industry trends towards deeper insights and consultative skills required to move beyond mere reporting, but rather getting involved in the design and implementation of recommendations.”
Conference to collaborate academics and business
Dr Werner Vermeulen, SAIMS 2017 Conference Chair, says, “This conference will underpin the need for collaboration and cooperation of individuals from the academic environment and the business world itself.” He says the conference will also provide a wonderful forum to refresh knowledge and explore contemporary trends and future-based business research.
Delegates were also given the opportunity to dress up to the carnival theme and were entertained by a fire dancer and magician. They had the honour of indulging in two Kovsie-produced food products, the St Dairy organic cheese and exotic mushrooms by Mushroom House.