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13 January 2020 | Story Eugene Seegers | Photo Anja Aucamp
New Way to learn a language
Spearheading the digital expansion of the conversational Sesotho course is IDEAS Lab Director, Johann Möller (middle). With him are from the left: Prof Pule Phindane, CUT; Dr Brenton Fredericks, CUT; Bahedile Letlala, UFS Department of African Languages; and Dr Elias Malete, UFS Department of African Languages.

For many years now, the UFS has been offering a one-year course in conversational Sesotho for staff members; this can then be followed up with the one-year course in advanced conversational Sesotho. The conversational Sesotho for students in the Faculty of Education was introduced in 2018 at the UFS.

The Central University of Technology (CUT) needed a conversational course for its first-year students and approached the Department of African Languages for the development of such a course. Living as we do in a multilingual country; this additional language skill opens doors and often hearts as well.


Using instructional design principles

However, the need was identified by both CUT and UFS to present this crucial information in a way that would be more appealing to digital natives as well as to those less familiar with technology. The Department of African Languages on the UFS Bloemfontein Campus, together with relevant departments from the CUT, approached the IDEAS Lab located on the UFS South Campus, since they already have a reputation for being a specialist on broadcasting and repackaging curricular content for digital presentations. The IDEAS Lab provided technical advice and built the multimedia programme, which will help the user to hear and practice phrases in Sesotho, using instructional design principles. The course will be available to both staff and students belonging to the two universities.

Room for growth

Johann Möller, Director of the IDEAS Lab, says this pilot programme will give both institutions the opportunity to test the use of multimedia for language acquisition. He adds, “Language is extremely complex, and we would like to expand this learning aid in the future.” In fact, the original design has room for growth built into it.

To keep things simple for the user and the building team, it was decided to start out with only four potential everyday scenarios where a staff member would like to speak Sesotho: Firstly, how to greet other persons from different genders; secondly, potential scenarios one might encounter in the university environment itself; thirdly, how to deal with situations at a hospital; and finally, how to use one’s language skills at a filling station.

Pronunciation is key

Each scenario contains three to four conversations that the learner can revise, along with images and audio that illustrate the situation and assist with correct pronunciation. The system does not allow the user to progress unless they have listened to the pronunciations of the sample sentences or phrases.

Further reading material and vocabulary lists are also provided, with the result that people who are using the programme can learn at their own pace. The authoring software Articulate Storyline was used to build the individual scenarios and each conversation or lesson within it. The lessons are also not dependent on an internet connection; they can be downloaded onto a flash memory drive and used offline.

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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