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13 January 2020 | Story Eugene Seegers | Photo Anja Aucamp
New Way to learn a language
Spearheading the digital expansion of the conversational Sesotho course is IDEAS Lab Director, Johann Möller (middle). With him are from the left: Prof Pule Phindane, CUT; Dr Brenton Fredericks, CUT; Bahedile Letlala, UFS Department of African Languages; and Dr Elias Malete, UFS Department of African Languages.

For many years now, the UFS has been offering a one-year course in conversational Sesotho for staff members; this can then be followed up with the one-year course in advanced conversational Sesotho. The conversational Sesotho for students in the Faculty of Education was introduced in 2018 at the UFS.

The Central University of Technology (CUT) needed a conversational course for its first-year students and approached the Department of African Languages for the development of such a course. Living as we do in a multilingual country; this additional language skill opens doors and often hearts as well.


Using instructional design principles

However, the need was identified by both CUT and UFS to present this crucial information in a way that would be more appealing to digital natives as well as to those less familiar with technology. The Department of African Languages on the UFS Bloemfontein Campus, together with relevant departments from the CUT, approached the IDEAS Lab located on the UFS South Campus, since they already have a reputation for being a specialist on broadcasting and repackaging curricular content for digital presentations. The IDEAS Lab provided technical advice and built the multimedia programme, which will help the user to hear and practice phrases in Sesotho, using instructional design principles. The course will be available to both staff and students belonging to the two universities.

Room for growth

Johann Möller, Director of the IDEAS Lab, says this pilot programme will give both institutions the opportunity to test the use of multimedia for language acquisition. He adds, “Language is extremely complex, and we would like to expand this learning aid in the future.” In fact, the original design has room for growth built into it.

To keep things simple for the user and the building team, it was decided to start out with only four potential everyday scenarios where a staff member would like to speak Sesotho: Firstly, how to greet other persons from different genders; secondly, potential scenarios one might encounter in the university environment itself; thirdly, how to deal with situations at a hospital; and finally, how to use one’s language skills at a filling station.

Pronunciation is key

Each scenario contains three to four conversations that the learner can revise, along with images and audio that illustrate the situation and assist with correct pronunciation. The system does not allow the user to progress unless they have listened to the pronunciations of the sample sentences or phrases.

Further reading material and vocabulary lists are also provided, with the result that people who are using the programme can learn at their own pace. The authoring software Articulate Storyline was used to build the individual scenarios and each conversation or lesson within it. The lessons are also not dependent on an internet connection; they can be downloaded onto a flash memory drive and used offline.

News Archive

Mercedes Benz invests in Tamie Mbombo’s company
2016-03-24

Description: Tamie Mbombo Tags: Tamie Mbombo

Tamie Mbombo means business: The Founder and CEO of Sollo Inc, the integrated marketing company endorsed recently by Mercedes Benz South Africa.
Photo:  Hannes Pieterse

A new Mercedes Benz 116 CDI Vito Tourer Pro, a financial injection of R85 000, and 12 months of media coverage by Mercedes Benz is what many Small to Medium Enterprises dream of. For Sollo Inc, that dream became a reality recently after the company won the Boost Your Business 2015 national competition.

In 2012, when Tamie Mbombo was an Investment and Management Banking student at the University of the Free State (UFS), he founded an integrated marketing company, and named it Sollo Inc. The company was launched at the IdeaStart Accelerator, a business incubator for UFS student entrepreneurs.

Four years later, on Friday 18 March 2016, Sollo Inc reached new heights when one of the world’s leading automobile manufacturers presented the Founder and CEO of Solo Inc with a Vito sponsorship at the Bloemfontein Campus.

In addition to serving corporates and the public sector, as part of its social enterprise aspect, Sollo Inc offers certain services free of charge to small businesses. “We capacitate start-ups with organisational skills and financial management as well as marketing education,” explained Mbombo.

Sollo Inc was selected as a winner based on the authentic story behind how Mbombo conducts business. “Mercedes Benz has invested quite a huge sum of money in print and digital media placements as platforms to give exposure to the story behind Sollo Inc,” said Adeesha Ramprith, Client Service Manager at Aqua Online,  Mercedes Benz’s digital marketing agency.

The IdeaStart Accelerator office has commended Mbombo as an example of how young entrepreneurs should keep their ears to the ground, and grab opportunities that might propel their businesses forward. “This is a great milestone for his business, mainly because of the challenges he has faced when it comes to mobility,” said Ayanda Makhanya, Student Entrepreneurship officer at IdeaStart Accelerator.

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