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13 January 2020 | Story Eugene Seegers | Photo Anja Aucamp
New Way to learn a language
Spearheading the digital expansion of the conversational Sesotho course is IDEAS Lab Director, Johann Möller (middle). With him are from the left: Prof Pule Phindane, CUT; Dr Brenton Fredericks, CUT; Bahedile Letlala, UFS Department of African Languages; and Dr Elias Malete, UFS Department of African Languages.

For many years now, the UFS has been offering a one-year course in conversational Sesotho for staff members; this can then be followed up with the one-year course in advanced conversational Sesotho. The conversational Sesotho for students in the Faculty of Education was introduced in 2018 at the UFS.

The Central University of Technology (CUT) needed a conversational course for its first-year students and approached the Department of African Languages for the development of such a course. Living as we do in a multilingual country; this additional language skill opens doors and often hearts as well.


Using instructional design principles

However, the need was identified by both CUT and UFS to present this crucial information in a way that would be more appealing to digital natives as well as to those less familiar with technology. The Department of African Languages on the UFS Bloemfontein Campus, together with relevant departments from the CUT, approached the IDEAS Lab located on the UFS South Campus, since they already have a reputation for being a specialist on broadcasting and repackaging curricular content for digital presentations. The IDEAS Lab provided technical advice and built the multimedia programme, which will help the user to hear and practice phrases in Sesotho, using instructional design principles. The course will be available to both staff and students belonging to the two universities.

Room for growth

Johann Möller, Director of the IDEAS Lab, says this pilot programme will give both institutions the opportunity to test the use of multimedia for language acquisition. He adds, “Language is extremely complex, and we would like to expand this learning aid in the future.” In fact, the original design has room for growth built into it.

To keep things simple for the user and the building team, it was decided to start out with only four potential everyday scenarios where a staff member would like to speak Sesotho: Firstly, how to greet other persons from different genders; secondly, potential scenarios one might encounter in the university environment itself; thirdly, how to deal with situations at a hospital; and finally, how to use one’s language skills at a filling station.

Pronunciation is key

Each scenario contains three to four conversations that the learner can revise, along with images and audio that illustrate the situation and assist with correct pronunciation. The system does not allow the user to progress unless they have listened to the pronunciations of the sample sentences or phrases.

Further reading material and vocabulary lists are also provided, with the result that people who are using the programme can learn at their own pace. The authoring software Articulate Storyline was used to build the individual scenarios and each conversation or lesson within it. The lessons are also not dependent on an internet connection; they can be downloaded onto a flash memory drive and used offline.

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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