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25 February 2019 | Story Mamosa Makaya | Photo Charl Devenish
Principles Functions
From left: Mrs Zinette de Wet, Headmistress Eunice High School, Prof Francis Petersen, Rector and Vice-Chancellor of the UFS, and Stefan van Schalkwyk from Eunice High School.

The relationship between the University of the Free State (UFS) and high schools in Bloemfontein and the region remains vital to the successful recruitment and enrolment of high-performing students at the university. 

The office of Student Recruitment Services hosted a breakfast on 20 February 2019 to honour school principals in Bloemfontein and surrounding towns for their continued support of UFS student recruitment programmes at their schools.

Principals, headmasters, teachers and chairpersons of school governing bodies, play an important role in advising and motivating learners to apply at institutions they regard as providers of quality tertiary education, and the UFS has been chosen, time and again, as the institution of choice. 

The UFS Student Recruitment Services office engages in recruitment drives using a three-tiered recruitment model throughout the academic year in the Free State and around the country, working closely with the leadership of high schools schools.

University and schools working together

In his welcoming remarks, Rector and Vice-Chancellor, Prof Francis Petersen, said the relationship between local high schools and the university was vital in the process of developing the region. By producing high-performing students, schools and the university as partners, drive innovation, transformation and academic excellence. “In order to be innovative, we have to be forward looking, and want to work with you on that. I plan to engage with you one-on-one to strengthen our partnerships further,” Prof Petersen said.

Engaging the leaders

Each year, the university presents school principals with awards for their contribution to student recruitment and enrolment. This year, the platinum award, which is the top award for more than 50 enrolments at UFS, was presented to Brebner High School, C&N Sekondêre Meisieskool Oranje, Eunice High School, Grey College Secondary School, and Jim Fouché Hoërskool. Other award categories were; gold for 20-49 enrolments, silver for 10-19 enrolments, and diamond for one to nine enrolments, these were presented to 29 schools in Bloemfontein and Excelsior.

The Director: Student Recruitment Services, Nomonde Mbadi, said the value of the relationship with schools and principals was immeasurable, and would continue to be nurtured for years to come. The event is held annually at the UFS, and is a rich platform for renewed engagement into the future.


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UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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